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Domestic Overnight Visitors and STR Reports

Nimpo Lake | Grant Harder

Measuring Tourism Travel Patterns

The Measuring Canadian Travel Patterns dashboard created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic as it relates to Domestic Overnight Visitors within Canada, its provinces, territories, and tourism regions.

With this dashboard we can easily compare visitor travel patterns (to prior weeks in 2021 and year over year 2019,and 2020). 

We can also compare different regions to assess the impact of the pandemic on Canadian travel patterns and identify when visitors start to return to British Columbia’s respective tourism regions.




The STR Report is a weekly and monthly report purchased by the BC Regional Tourism Secretariat from STR—the leading hotel data company in the world—to understand the BC Regions’ hotel performance compared to BC as a whole and to each other. Powered by the world’s largest hotel data sample, STR delivers confidential data on hotel occupancy, Average Daily Rate (ADR) and Revenue per Available Room (RevPar), for markets such as the tourism regions of BC and for individual companies who participate.

STR Report How to Guide

A step-by-step guide to setting up hotel bench marking for your businesses, and what to do with the data once you have it.

How to use the STR Report


Note: STR – Smith Travel Research

Participate in the STR “Star” Report: Submit your data and receive free reports benchmarking your performance against your market. Sign up for free here: