Staff
Junction Sheep Range - Riske Creek, BC | Grant HarderThe staff of the CCCTA is a small team of individuals that all work together to achieve their tourism goals. This team consists of:
Amy Thacker – CEO Amy has a passion for rural tourism and economic development. Since joining the Cariboo Chilcotin Coast, she has led destination management, including award-winning programs such as the Gold Rush Trail, Great Bear Rainforest and Cariboo Reputation Recovery collaboratives. A champion for rural Emergency Management, Amy serves on the provincial Tourism Emergency Management Committee, the BC Regional Tourism Secretariat, Destination BC’s Tourism Marketing Committee, is a board member of BCDMOA and the Williams Lake Chamber of Commerce. Thacker believes the Cariboo Chilcotin Coast region holds untapped potential and unlimited opportunities for excellence. Email: amy@landwithoutlimits.com
Geoff Moore – Travel Media & Film Manager When media is looking for a story, Geoff is the one to talk to. Spearheading the media communications side of the association, Geoff’s responsibilities include talking with writers for blogs, tv shows, newspapers, and travel writers of all kinds on the legendary stories our region offers. His knowledge of the locals in our region has been built up over various careers which allowed him to get to know people, places and stories that seem endless. Email: geoff@landwithoutlimits.com
Beverly Evans – Director of Business Development & Travel Trade Beverly works with operators and wholesalers on developing the products, services, and routes that travellers want to explore in our region. Her responsibilities include working with operators who are currently “export ready”, meaning they’re ready for us to market their locations internationally, or to help operators get to that point. Beverly knows we live in a spectacular region with outstanding operators, and she knows how to communicate that to other overseas markets. Email: beverly@landwithoutlimits.com
Kristi Denby – Industry Development & Program Manager Kristi is an adventurer and global traveller with diverse experiences working in social research, Indigenous socio-economic engagement, marketing and social entrepreneurship. She joins us after two years of working in the Peruvian Amazon leading projects in various social enterprises to improve their marketing, branding, communications and community engagement. Kristi has an undergraduate degree from TRU in International Business, a Master’s in International Development and Environment Studies completed in Norway and experience travelling, working and studying in over 35 countries in the world. Now, she is excited to get out and explore the Cariboo Chilcotin Coast! Email: kristi@landwithoutlimits.com
Jolene Lammers – Destination Development Manager Jolene hails from the great white north. She has lived as far north as Whitehorse, Yukon. In her early teen’s her family moved to North Delta, BC. This entailed a journey down the infamous Alaska Highway. Jolene has seen much of British Columbia via car and boat. For the past 5 years she has lived in 108 Mile Ranch, BC and would not trade living there for anywhere else in the world. It is her pleasure to assist the CCCT in bringing tourism into this region as well as supporting the stakeholders. She holds an Associates Certificate of Applied Computer Applications from BCIT in Burnaby, as well as she has taken many courses towards an Associates Certificate of Applied Web Development. Work experience has been seen her in many roles in customer service, administrative support, web development, executive assistant, office manager and before her role in the CCCT she worked on the ground in tourism. Email: jolene@landwithoutlimits.com
Sydney Redpath – Director of Marketing Sydney Redpath grew up in Prince George, BC and graduated with a double major in Finance & Marketing from the University of Northern British Columbia before joining the Cariboo Chilcotin Coast team. She is currently working on her Public Leadership Credential through the John F. Kennedy School of Government at Harvard University. Sydney has pursued her passions for entrepreneurship, marketing and leadership through various roles in industries ranging from wine & spirit, restaurant & hospitality, beauty & self-care, fundraising, academic development and event hosting. As Director of Marketing & Executive Secretary for the Cariboo Chilcotin Coast Tourism Marketing Association (CCCTMA), Sydney provides strategic direction and internal program execution to the regional Marketing Committee and CEO to ensure all marketing priorities get the attention they deserve. In her personal time, she enjoys adventuring with her two rescue dogs, Bella and Roo, and is voluntarily passionate about American politics. Email: sydney@landwithoutlimits.com
Alison Duddy – Tourism Accessibility Program Manager Alison was born and raised in Quesnel and has lived there for most of her life. As a person who has lived with a disability for many years, she is passionate about promoting access and inclusion for everyone. To this end, she spends much of her time volunteering with a variety of organizations that further public knowledge and awareness surrounding these issues.
Alison is new to CCCTA and is looking forward to supporting the team in advancing accessible and inclusive tourism throughout the region, including in support of tourism business development and related consumer marketing activities. She is a competitive wheelchair curler, having competed at the National Level for the last decade. She also enjoys traveling and taking care of her pets. Email: inclusive@landwithoutlimits.com
Amber Stratton – Finance Manager Amber was born and raised in the 150 Mile House area and is raising her family there today. She came to work at Cariboo Chilcotin Coast Tourism in August of 2018 as the Finance Manager and numbers ‘guru’. Amber supports the team in keeping budgets on track, manages the annual audits and prepares statements. In Amber’s spare time she enjoys gardening and escaping to the lake. Email: finance@landwithoutlimits.com
Rehan Siddiqui – TRTD Manager Rehan has a MA in Tourism Management from Royal Roads University, Canada with 14 years of strategic global expertise in the tourism industry through collaborating with innovative strategies and a wider network of scope of tourism development. A conscious traveler who loves to connect with the people, explore local traditions, and an environmentalist, he has travelled around the world for business and R&R. Most notably he has travelled to China ,Canada, Egypt, France, Hong Kong, India, Iraq, Jordan, Kuwait, Malaysia, Macau, Switzerland, Saudi Arabia, Singapore, Turkey, Thailand, U.A.E. During his free time he loves to do research, bike and explore new destinations. Email: trtd@landwithoutlimits.com
Mackenzie Moore – Tourism Emergency Program Manager Mackenzie Moore was born and raised in Williams Lake and has recently returned after spending a few years travelling, working, and studying her BA in Sociology while based out of Kamloops and Calgary. During this time she worked in various fields from Residence Life, Hospitality, Marketing and Communications, and Pharmaceutical Patient Care. Unable to stay away from the region and communities that raised her she has embraced the opportunity to return to live, work, and play in the Cariboo Chilcotin Coast again. Mackenzie previously worked with the CCCTA as an Archivist for a summer and is thrilled to be back in the office as the Emergency Response Manager, where she will be working directly with stakeholders to ensure they have the resources they need to mitigate, prepare, respond, and recover with the changing emergency seasons. Mackenzie is a PADI certified open water diver and is passionate about sustainable global travel, clean ocean initiatives, exploring new places, and sharing good stories. Outside of the office she can be found somewhere out in the vast CCC region with her dogs Emma and Sophie, a book, an Eat-More Bar, traveling either by car, kayak, Dragonboat, skis, or sometimes a good old pair of hiking boots. Email: emergency@landwithoutlimits.com
Contracted Supporters
Jonny Bierman – Social Media Coordinator After building a foundation of experience in destination marketing through an education in tourism management from Vancouver Island University, and time spent at industry leading DMO’s, Jonny founded his own destination marketing business where he works with tourism products and destinations in content creation, digital and social media marketing, and various other consulting accessories. He is thrilled to have the opportunity to work with the Cariboo Chilcotin Coast Tourism in a part-time social media and content manager role so he can align stakeholder product and destination offerings with his experience to increase visitation and destination awareness. Email: social@landwithoutlimits.com