Hiking/Backpacking Enthusiast Sector Analysis
- To create a profile of “Hiking/Backpacking Enthusiasts” in British Columbia using Demographic and Psychographic Variables.
- Create a tool for Businesses, Communities and Government Organizations to understand the Hiking/Backpacking target groups and apply insights to marketing strategy and recovery plans.
- This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles.
- Through this project we aim to provide you with insights to aid in reaching and developing your marketing goals and recovery strategy.
View report here.