2017 CCCTA Wildfire Impact Report
Larose Research & Strategy was commissioned by the Cariboo Chilcotin Coast Tourism Association (CCCTA) to evaluate information and data collected by CCCTA from tourism operators impacted by wildfires in the CCCTA region from November 6 to December 2, 2017, and to develop a summary report of key findings. This survey and analysis follows on an interim report of wildfire impacts on CCCTA tourism-related stakeholders from July 20 to September 8, 2017. This update reflects similar trends in perspectives as in the preliminary survey, with the main difference being that the “final” economic impacts are considerably higher. For the preliminary survey, many businesses were still in the midst of Evacuation Alerts or Evacuation Orders, and the wildfires were continuing to suppress visitation to the region. Read the full report here.