Adventure Sport Enthusiasts Report
OBJECTIVES :To create a profile of “Adventure Sport Enthusiasts” in British Columbia using Demographic and Psychographic Variables. Create a tool for Businesses, Communities and Government Organizations to understand the Adventure Sport target groups and apply insights to marketing strategy and recovery plans.
INTRODUCTION This Sector Analysis profiles selected demographic and psychographic data within British Columbia as they relate to Destination Canada’s Explorer Quotient Traveller Types and Environics Analytics 2021 PRIZM Market Segmentation profiles. Through this project we aim to provide you with insights to aid in reaching and developing your marketing goals and recovery strategy.