Land Without Limits - Industry

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2023 Event Recap

Thank you for Attending the CCCT Summit & Annual General Meeting 2023
Celebrating the Rich Heritage of the Past
and the Limitless Possibilities of the Future. 

November 15th – 17th, 2023
Williams Lake, BC

Summit & AGM Event Recap Below

The Cariboo Chilcotin Coast Tourism Association hosted the annual 2023 Summit & AGM November 15,16 & 17 in Williams Lake, British Columbia. This year we are honoured the memorable past that brought us to where we are today while embracing the exciting future ahead with the many advances in the industry!
We welcomed delegates from across the region and all areas of BC tourism to come together, network, gain knowledge and support the Tourism Industry and Economy. The event was designed to educate, provide network opportunities, influence new ideas and recognize our amazing industry leaders here in the Cariboo Chilcotin Coast.


View Staff Presentation & Year in Review


Featured Speaker Event Presentations

Kathy McRae – Advancing Adventure Tourism

An outline of the coalition’s work to advance Adventure Tourism for business security and the challenges we face in developing a new policy, working in the backcountry, highlighting the Super, Natural experience our operators offer and educating government on the differences between public and commercial recreation.

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Rodney Payne – Sustainability as a Driver of Profit 

The global travel sector was hit hard by COVID-19 and many businesses and destinations are still recovering. Natural disasters, housing crises, cost of living challenges, and workforce shortages leave our industry facing an uphill battle. It feels tone-deaf to begin talking about sustainability, but Rodney Payne will challenge us to flip that logic on its head. He will show how sustainability, combined with creative business strategy, might be the very thing that can make our economy more resilient, reduce seasonality, help to reduce labor force pressure, and make our destination more competitive and resilient. With inspiring examples from around the world, this presentation will leave us to consider how a focus on yield and profit might be the right approach for our region.

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Walt Judas – TIABC’s Tourism Advocacy Priorities & Town Hall

After a rollercoaster year where some BC destinations set performance records while others lagged because of travel orders, road closures, and/or wildfires, Walt will provide a briefing on the issues that continue to impact BC’s visitor economy, and how TIABC and its members/partners are working to address both challenges and opportunities. Walt also wants to hear your feedback on key issues and opportunities facing the tourism industry.

View Presentation


Richard Porges – Collaborating with the Cariboo Chilcotin Coast

Richard Porges, Destination BC President and CEO, will provide an update on Destination BC’s projects that support the Cariboo Chilcotin Coast Tourism Region, including wildfire recovery marketing efforts and more.

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Jessica Harcombe Fleming – Preparing for the Unexpected: Managing Issues Before They Escalate

In an age of real-time social media and citizen journalism, news can travel at lightspeed. When disaster strikes, there is not always time to control the message or prepare a thoughtful and strategic response. By planning ahead for potential issues that could impact business reputation or continuity, you’ll gain confidence and comfort in knowing you have a plan in place. This session will introduce best practices in communicating during issues and crisis, setting you up for success when the unforeseen occurs.


Darius Delon – 1% Better Each Day

Examine your risks, consider new strategies that lead to a better risk profile which leads to a better insurance product and pricing.

View Presentation



Cheryl Chapman – Value of Indigenous Tourism

Develop and strengthen the understanding of what the value of tourism means to First Nations, our cultures and in the regional, provincial, and international landscapes.

View Presentation



Kelsey Millman – BC Hotel Industry Update

Join us as the BC Hotel Association unveils its latest advocacy efforts, success stories, and future plans, all aimed at boosting the accommodation community. Dive into the dynamic landscape of resources, education, and programs available to accommodators in BC. Discover how these essential tools can empower you to thrive in today’s ever-changing industry.

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Wendy Magnes & Noah Snell – Modernization of BC’s Emergency Management

The BC Tourism Emergency Management Framework provides a unified structure to support tourism partners and visitors on matters related to the four pillars of emergency management; namely, mitigation, preparedness, response and recovery. Join this conversation with the Ministry of Tourism, Arts, Culture and Sport and Ministry, Emergency Management Climate Readiness and learn what is in the works to better support the tourism industry and how you can be involved.

View Wendy’s Presentation

View Noah’s Presentation


Nick Grant – Tourism Industry Update

Appointed Assistant Deputy Minister of Tourism Sector Strategy in October 2021, Nick will be providing a brief update from the Ministry of Tourism, Arts, Culture and Sport.

View Speaker Biographies



Our 2023 Sponsors

The Legend:

The Legacy:

The Prospector:


The Pioneer:



The Side Kick:





In Kind:



Please reach out to or 250-392.2226 if you’re interested in 2024 Sponsorship or have any questions.