Special Projects
Hiking near Jesmond, BC | Blake JorgensonProject Overview
Cariboo Chilcotin Coast Tourism (CCCT) invites proposals from experienced consultants to collect, analyze, and synthesize tourism-related research as well as results from recent projects within the CCCT. The final deliverable will be a comprehensive report and visually compelling presentation that communicates key findings, trends, insights and recommended next steps.
Purpose of Presentation
Over the past year, CCCT has launched various proposals and programs under the umbrella of the Tourism Sector Development & Resiliency Strategy Project.
Cariboo Chilcotin Coast Tourism is now seeking proposals to compile and synthesize all components completed under this Strategy Project. This work will form part of a broader presentation that includes background statistics and research highlighting the challenges faced by the tourism industry over the past decade.
CCCT is looking for valuable data and research on issues that may be inhibiting the growth and resiliency of tourism. By investigating trends, regional performance, visitor demographics, economic impact performance, and marketing effectiveness, the report demonstrate the present state of tourism in the region and make recommendations on the
direction to take to help strengthen the industry.
This contract is intended to centralize and distill this information into an accessible presentation for internal strategy sessions and to share with external partners and tourism operators. This information is critical to making informed decisions within the tourism sector and to help build stronger resiliency in this industry.
In addition, the CCCT would like a measure of its performance and effectiveness over the years to accompany the research with the hopes of illuminating successes and any gaps where we can improve operations with respect to supporting the specific projects.
More details on the project request can be found in the RFP Tourism Strategy 2025 document.
Project Timeline
The contract is expected to begin no later than July 28th, 2025, and is to be completed by January 30th, 2026 – including CCCT Board approval. (Board schedule will be provided as
some of the milestone deadlines.)
Submit To / Project Contact
Marra Stewart, Project Manager, Cariboo Chilcotin Coast Tourism
projects@landwithoutlimits.com, 250-392-2226 Ext 204
Applicants can submit their proposals by email to projects@landwithoutlimits.com or mailed/in-person to: #204 – 305 Barnard Street, Williams Lake, British Columbia, V2G 4T9.
Hard copies must be delivered in a sealed envelope, clearly marked CCCT – Tourism Strategy 2025 and addressed to Marra Stewart, Project Manager, CCCT. All digital copies
must be emailed to Projects@landwithoutlimits.com with the subject heading: CCCT – Tourism Strategy 2025.
Completed proposals, submitted by email or hard copy, must be received no later than July 14th, 2025 @ 4:00 PM, PST.
Frequently Asked Questions
1. Are there scheduled check-ins or specific reporting periods during the contract term that we should plan for?
Yes, there will be scheduled check-ins and progress reports required in accordance with your process. We can connect once every two weeks (virtually) for updates on
goals and milestones that have been outlined in your original proposal timeline. Some of these milestones will align with CCCT Board meetings – dates will be indicated at the onset.
2. Are there requirements for the final report and presentation regarding in person versus virtual attendance?
The final report and presentation will be done virtually.
3. In the Proposal Requirements, we don’t see a subsection on Price. Are there any preference for how the costing is to be broken down?
Please breakdown the pricing/budget for the project in whichever way suits your process.
4. Does the rubric you’re using to evaluate proposals give the highest Price points to the lowest bidder?
The evaluation for proposals will be based on creativity and effectiveness along with references from previous projects that your firm has completed.
5. Where can I find more information?
Please contact Marra Stewart, Project Manager, Cariboo Chilcotin Coast Tourism, if you have any questions regarding this request for proposal projects@landwithoutlimits.com, 250-392-2226 Ext 204
6. How should conflicting information from different sources be handled?
Conflicting information should be addressed by:
- Verifying Sources: Ensure that all sources are credible and reliable.
- Clarifying Discrepancies: Seek clarification from the original sources or consult
experts to resolve conflicts. - Documenting Differences: Clearly note any discrepancies and provide
explanations or justifications in the report. - Providing Balanced Perspectives: Present all sides of an issue, acknowledging
differing viewpoints and their implications.
7. The scope mentions that we’ll be collecting information that relates to the Tourism Sector Development & Resiliency Strategy Project – do you know how many individual projects that includes?
There are 4 main pillars within the Tourism Sector Development & Resiliency Strategy Project.
- Digital Adoption – with subsections
- Indigenous Adoption
- Workforce Resiliency
- Housing Feasibility Study
8. For each of those projects, are there project reports prepared that we will be drawing from, or will we be analyzing the project results to identify our own findings?
Where to draw the information – it is a bit of both. There will be reports to draw from through the housing feasibility and the KPI’s of the Digital Adoption but for the Workforce Resiliency and the Indigenous Collaboration, we will need you to pull the project results to identify what effect/results these projects brought forward. (Some of these projects are still in progress and/or have not come to full development currently.)
9. As it relates to background data, is the expectation that this will include primary sources (i.e. surveys, interviews) or will it be limited to secondary sources (ie. industry reports, Destination BC data)
The background data will it be limited to secondary sources such as industry reports, Destination BC data etc.
10. To clarify: This project is to, as you say, “centralize and distill information” that will inform the tourism strategy, and it does not include the actual development of that strategy, is that correct?
To clarify: You are correct, this RFP does not include the actual development of a tourism strategy. This report will be informing future strategies and action plans for the CCCTA.
11. Could you provide more information on the scope of the document review?
- Approximately how many documents can we anticipate reviewing – 15 – 20, more?
- Including CCC and external sources I estimate no more than 20.
- How far back will they go? E.g. 5 years, 10 years, 15 years?
- No more than 10 years – priority is to see enough trend for future estimates.
- Is this review of CCCTA-led project plans and studies only,
- Both
d. Does the review include Destination BC studies and other studies from the region, municipal and regional government levels, etc.?
Yes – a scan of the ecosystem.
12. Could you provide additional information on the economic impact performance element? Will we be provided with economic impact studies? If so, over what time period? And is the economic impact of the region, operators, or the CCCTA as an organization?
- Priority is the economic growth of the tourism operators in the region and thus the regional tourism economy – not revenue to CCCTA.
- No, we do not have broad economic impact studies – seeking to have this report pull insights from the disparate reports and data across the ecosystem together into one place.
13. Could you provide any additional information on the documents the CCCTA has regarding the marketing variables, for which you currently have data (e.g. visitor analytics, campaign results, etc.)?
We have marketing results from the last seven years including campaign results, access to VIC data, MRDT data and DBC snapshot reports.