Special Projects - Request for Proposal Tourism Brand Strategy

Project Overview

Cariboo Chilcotin Coast Tourism (CCCT) invites experienced consultants to submit a proposal to complete a Regional Brand Utilization Strategy & Toolkit.

The final deliverables will be a comprehensive internal report, a visually compelling presentation, and a visually compelling business toolkit that communicates key findings

Purpose of Presentation

Over the past 15 years, in partnership with Destination BC, CCCT has fostered the growth of locally developed brands to support operators and communities, specifically Land of Hidden Waters, Gold Rush Trail, the Chilcotin and Great Bear Rainforest as a family of brands under the regional Land Without Limits brand and in alignment with the sole provincial brand, Super, Natural BC. The CCCT has not changed its boundaries or brands and on June 4, 2025, Destination BC launched 6 new iconic brands as part of an expanding BC brand family. Of these new BC brands, three touch the Cariboo Chilcotin Coast, Nature’s Heartland, the Infinite Coast and Rainforest to Rockies.

Cariboo Chilcotin Coast Tourism is now seeking proposals to compile and synthesize all brand components into a Regional Brand Utilization Strategy & Toolkit.

The results of this contract are intended to inform both internal decisions and to be shared with external partners and tourism operators. This information is critical to making informed decisions within the tourism sector and to help build stronger resiliency in the industry as we strive to ensure travelers can access clear information.

More details on the project request can be found in the RFP Tourism Brand Strategy 2025 document. 

Project Timeline

Cariboo Chilcotin Coast Tourism would like to conclude the Regional Brand Utilization Strategy & Toolkit project by December 30th, 2025 @ 4PM, PMT

Submit To / Project Contact
Jenny Bakken, Marketing Manager, Cariboo Chilcotin Coast Tourism
Marketing@landwithoutlimits.com, 250-392-2226 Ext 201

Applicants can submit their proposals by email to marketing@landwithoutlimits.com or mailed/in-person to #204 – 305 Barnard Street, Williams Lake, British Columbia, V2G 4T9.

Hard copies must be delivered in a sealed envelope, clearly marked CCCT – Brand Strategy 2025 and addressed to Jenny Bakken, Marketing Manager, CCCT. All digital copies must be emailed to marketing@landwithoutlimits.com with the subject heading: CCCT – Brand Strategy 2025.

Completed proposals, submitted by email or hard copy, must be received no later than August 22, 2025 @ midnight PST.

Frequently Asked Questions

1. Are there scheduled check-ins or specific reporting periods during the contract term that we should plan for?

Yes, there will be scheduled check-ins and progress reports required in accordance with your process. We can connect once every two weeks (virtually) for updates on
goals and milestones that have been outlined in your original proposal timeline. Some of these milestones will align with CCCT Board meetings – dates will be indicated at the onset.

2. Are there requirements for the final report and presentation regarding in person versus virtual attendance?

The final report and presentation will be done virtually.

3. In the Proposal Requirements, we don’t see a subsection on Price. Are there any preference for how the costing is to be broken down?

Please breakdown the pricing/budget for the project in whichever way suits your process.

4. Does the rubric you’re using to evaluate proposals give the highest Price points to the lowest bidder?

The evaluation for proposals will be based on creativity and effectiveness along with references from previous projects that your firm has completed.