Highway 24 Destination Development Projects

Transportation & Signage Task Force

Purpose: Gather local input and raise issues to the Ministry of Transportation to improve highway signage and visitor mobility along Highway 24.

Objectives of Task Force:

Better understand the lack of signage or wrong signage and suggest changes for effective signage for wayfinding

Understand transportation gaps/needs causing difficulties for visitors (e.g. lack of rental cars or EV charging stations)

Understand common transportation routes and any problems with the roads/signage along them

Requirements – if you join the task force, you will be required to:

Meet 2-3 times a year

Document specific input from locals and visitors and share it with CCCT

If you’d like to join the Transportation and Signage Task Force, please email Maryclaire [advisor3@landwithoutlimits.com] or Jacqueline [advisor4@landwithoutlimits.com] saying you are interested in joining. Please state your name, tourism business, and location. Deadline to respond: March 14th, 2025

Land of Hidden Waters Pilot Project to Extend Operating Season & New Package Offerings

Purpose: Create new tourism offerings to increase visitor stays in shoulder season/off season (Fall 2025 & Winter 2026)

Objectives of Pilot Project:

Connect businesses so there are less gaps for visitors that hinder their decision to stay

Create new bookable tourism packages (e.g. cross country skiing or cozy cabins) and trip itineraries (e.g. 5 day fall colours road trip)

Increase offerings around existing events during shoulder/off season (e.g. ice fishing derbies)

Increase visitation and revenue for businesses in shoulder/off season

Benefits of Joining Pilot Project:

CCCT will do the match making/connect businesses to develop packages and itineraries based on your interest

Free content creation by CCCT’s marketing team, you receive the photos and videos captured for your own use

Your business is featured on new itineraries/social media campaigns, so more visitors can find you/book with you

Timeline of Pilot Project:

March 2025 – express your interest in the pilot project and answer a few questions about your business/offerings

March 2025 – CCCT does match making and creates itineraries/packages

April 2025 – feedback on match making and package development

May-September 2025 – content creation by marketing team

September/October 2025 – First launch of Fall itineraries/packages

December 2025/January 2026 – First launch of Winter itineraries/packages

February 2026 – feedback from operators and evaluation of program

Requirements – if you join the pilot project, you will be required to:

Meet 2-3 times a year
Extend your regular operating season &/or offer a new product or experience &/or be willing to establish a new partnership with another business
Share results and feedback with CCCT

If you’d like to join the Pilot Project, please email Maryclaire [advisor3@landwithoutlimits.com] or Jacqueline [advisor4@landwithoutlimits.com] expressing your interest in joining. Please state your name, tourism business, and location. Jacqueline or Maryclaire will send a follow-up email gathering more details on your business. Deadline to respond: March 14th, 2025