Land Without Limits - Industry

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Industry Marketing Update

Destination British Columbia | Andrew Strain

New Booking Engine Launched!

We have launched a new zero-commission online booking engine to drive measurable revenue dollars and more clicks to our tourism accommodators!
This booking engine will be an ongoing tool in our belt to help measure and improve the effectiveness of our marketing initiatives and importance of our tourism industry.

Don’t see your accommodation business on the booking engine? No worries! Email to get set up for FREE and learn more about the program. We will be sharing key learnings and best practices on our booking engine as the year progresses.


Spring-Summer Paid Media Placements

Our marketing team was busy over the winter arranging incredible paid media placements to promote our region and key experiences.

Media placements to keep your eye out for this year include:

  • BCAA Print Magazine Double-Page Spread w/ Partner Buy-In Highlights – May-Aug
  • BC Business Print Magazine – May
  • Vancouver Print Magazine – May
  • Western Living Print Magazine – May
  • Explore Print Magazine Full-Page Placement – June-Aug
  • Zoomer Print Magazine – June-July
  • Canadian Geographic Print Magazine – July-Aug
  • Canadian Geographic Digital Sponsorship – June-Aug

6,021 Referrals From!

From April 1, 2022 to May 31, 2022, our website generated 6,021 referrals to tourism stakeholders.

To improve the number of referrals generated to your business from our website, we recommend:

  1. Include a special offer and link to your online store/gift certificates on the Special Offer and General Store pages. These pages often see the highest amount of traffic on our site.
  2. Ensure your contact information, listing description, listed experiences and listing photos are up-to-date.
  3. Ensure our staff know about your current experiences, updates to facilities and/or package options so that we can promote them across all our programs.

Email us to update any of the above information on your current listing.

Listing on our website is 100% FREE to Cariboo Chilcotin Coast tourism stakeholders, and only take 5 minutes to complete your listing!

Travel Guide Distribution is happening now!

Our team is currently on the road distributing new travel guides to our in-region tourism businesses. Guides have already been distributed to visitor and major attractions centres around the Province.

Stories in this year’s guide features our Top Natural Wonders, High Country Hunt, Salmon Tales, Happy Trails and more!