Conclusion of Alone Campaign
The above photo is of our website on the side of the helicopter retrieving the winner of Alone Season 8 in the finale episode aired August 19. The previous episode had over 2.6 million U.S. viewers in one week after air.
Cariboo Chilcotin Coast Tourism has been running its biggest campaign ever to connect viewers with the tourism opportunities of the region. The campaign has generated over 15.6 million impressions and generated over 83,700 visits to LandWithoutLimits.com leading up to the finale episode.
The campaign promoting the region has included television ads, social media, sponsored feature content, a dedicated webpage, and two contests that closed August 19 with details available at www.landwithoutlimits.com/alone.
The contest prizes being offered further promote a part of the region that has been especially hard-hit by COVID-19 and the loss of international travel over the last year and a half. Contest entrants can enter to win a 10-day rafting and glamping adventure with Bear Camp; or a three-day ranch stay at White Saddle Country Inn and helicopter tour with White Saddle Air with in-region vehicle rental supplied by Bella Coola Vehicle Rentals. Both experiences are located near the filming locations of Alone Season 8, with round-trip flights from Vancouver to Williams Lake provided by Pacific Coastal Airlines.