Land Without Limits - Industry

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INDUSTRY UPDATE - December 2023

Bralorne Adventure Lodge | Blake Jorgenson

Dec 2023 Cover

Wrapping up 2023, Ready for an Exciting 2024

What a year that was. Emerging from the Pandemic. Buffeted by the challenges of the forest fire season. Hit by the economic challenges of high inflation and tight labour markets. 

Still, our sector is resilient. It’s something that has been in the character of the people who call the Cariboo Chilcotin Coast home. And it’s what makes the land without limits such a wonderful place to live, to work, and to invite the world.

We’ve been focused over the past year on a number of programs to help our operators strengthen their offerings, fine tune their business skills, and be ready to give guests the highest possible guest experience. Our organization has worked hard with numerous partners ranging from the provincial government, to Destination BC, to our fellow tourism organizations to advance the sector and build its benefits. 

I can assure you those partnerships will continue in the New Year, and we will be working even harder to strengthen our sector, to ensure its sustainability, and ensure our members have the support they need to strengthen their businesses and families.

Happy holidays to all of you and I look forward to working with you in the New Year.


                                                                  – Amy


Julia Gentsch Takes on New Role at CCCT 

Julia Gentsch is taking on new responsibilities as Travel Trade and Travel Media coordinator, while continuing her Administrative role with the CCC.

She brings a wealth of on-the-ground experience in tourism operations in B.C., as well as work as a travel agent in her native Germany. In her role at CCCT she supported several familiarization tours this summer and will be ramping up her support of our operators in this new role. Congratulations Julia!

We also bid farewell to Destination and Experience Manager Soren Christensen. He’s moved on to new opportunities in his career and we wish him well. We’re pleased that he will remaining in the community in his new role.

To our Operators & Partners,

I’d like to share with you all that I’ll be stepping down from my position at the Cariboo Chilcotin Coast Tourism Association. It’s been a great and rewarding experience to meet with so many of you and I appreciate the time you’ve spent with me, sharing the ventures that you’ve put so much of your heart and effort into.

In my absence the CCCT will still be in touch and reaching out to you with any new programs, information, and opportunities. For our partners in the GRT south and Land of Hidden Waters we can still be reached directly at

Have a great winter season and I wish you all continued success.



Soren Christensen


shaped by wild


The Cariboo Chilcotin Coast made the big screen with two movies being screened at the annual Vancouver International Mountain Film Festival.

Shaped By Wild tells the story of the diversity of landscape and culture that make the Coast Mountain Range unique. The film looks at the land through the eyes of those living amongst mountains, forests, and ocean.

 Keepers of the Land tells the story of the Kitasoo Xai’xais Nation finding strength in its stories and culture, and its emergence as a stewardship leader that is reclaiming the power they held for millennia.

Conference focuses on Sustainable Tourism

Sustainable tourism is the key to our industry continuing to support communities and host visitors from across the globe. The IMPACT Sustainability Travel & Tourism slated for Jan. 21-24, 2024 in Victoria will bring together leaders from travel and tourism, government, academia, First Nations and NGOs to share knowledge and dive deep into the issues of sustainability and innovation. 

Presented by Destination Greater Victoria and their partners, full details on the summit are on their website


“It is not because things are difficult that we do not dare; it is because we do not dare that things are difficult.”

– Seneca


Stay well,
Amy Thacker