Land Without Limits - Industry

This is a test of the emergency broadcast system. If this were a real emergency...

BC Tourism and Hospitality Labour Recovery Framework

This winter Cariboo Chilcotin Coast Tourism, joined together with go2HR, tourism and hospitality associations, and regional destination management organizations to discuss one of tourism and hospitality’s most significant challenges. Simply put, we have more jobs than workers. 

Together, we developed BC’s Tourism and Hospitality Labour Recovery Framework. We agreed on six areas – or pillars – critical to bringing back labour to fuel tourism and hospitality recovery in every corner of our province. For each pillar, we set priorities and created initiatives that can be implemented immediately and over time.  

Our next step is to share this framework with the members and stakeholders of each of the 21 organizations who contributed to its development. The attached fact sheet was designed to summarize where we are at in the process. You can also visit go2HR’s website to read the entire framework. As we communicate the positive progress of a single, solutions-based framework for recovery – and continued significant contribution to our province’s economic strategy – we are mindful of the public health and safety challenges that still remain. While we navigate these larger crises, I’m encouraged that our industry has concurrently devoted time and attention to this framework. We’ve prioritized actionable solutions that demonstrate our commitment to creating the tourism and hospitality workforce and workplace of the future, one that builds upon our role in inclusivity, reconciliation, sustainability, innovation, and community success.

I look forward to your feedback on this framework as we discuss how we create a pathway for implementation with our federal and provincial governments.

I’ll stay engaged with you as we refine the timelines for the initiatives included in the framework – and, ideally, get the ball rolling on the implementation of near-term initiatives.

I hope you share my view of the success achieved by the 21 members of the working group who developed this framework. We have unanimously agreed to stay connected as an industry team and look forward to regularly sharing our progress.

Again, please reach out if you have questions or comments via email: