A Message from our CEO
Happy spring from our family to yours!
Spring means preparation for more visitors to the region. Time to check your listings, update your inspiring messages, add new photos and create a sexy special offer to find your right customer. The CCC team has new ideas to help you be prosperous in 2025. Don’t miss out!
Cheers,
Amy
Stay Tuned for the Latest and Greatest from the Cariboo Chilcotin Coast Marketing Team!
Cariboo Chilcotin Coast Tourism is Here for You
Digital updates are a never-ending process, but don’t worry, we’re here to help. When you list your services with us your business is shared on our network.
Be a part of the 48,800 annual referrals and lead generating inquiries sent to businesses and organizations in the Cariboo Chilcotin Coast.
The overall website sessions have decreased by 1% with a decline in outbound links and booking conversions decreasing to 51K. However, time on the site increased by 37% with organic traffic remaining the highest source of traffic to the website bringing in 27% of total traffic. This is followed by Facebook paid ads bringing in 20% and Google Ads (both paid and grants) brining in 17% of total traffic. It is important to note when looking at the decrease in conversions and sessions that Google ads were paused since November due to budget constraints, leading to these decreases.
Our Subregions At a glance
The Chilcotin had a total of 26,610 views with the highest average session of 00:24:48. The top performing places were Chilko Lake with a total of 3,408 views, Bralorne with a total of 2,678 views, and Gold Bridge with a total of 1,858 views.
The Land of Hidden Waters saw a total of 22,235 views with an average session of 00:21:19. The top performing places were Loon Lake with a total of 6,150 views, Horse Lake with a total of 2,380 views, and Green Lake with a total of 2,133 views.
The Great Bear Rainforest had 21,185 views and an average session time of 00:28:18. The top performing locations in the subregion were Bella Coola with a total of 3,125 views, Bella Bella with a total of 2,593 views, and Klemtu with a total of 2,233 views.
The Cariboo Gold Rush Trail has a total of 26,001 views and an average session of 00:20:07. The top performing places were Quesnel Lake with 2,430 views, 100 Mile House with 1,970 views, and Lac La Hache with 1,856 views.
Top Performing Blog Posts
Our top-performing blog posts have remained on trend with our forecasts, with a grand total view count of 140,092 amongst our top 10.
Read the top 10 here:
Wake Up in Nature in a Cozy Cabin or Lodge in The Cariboo Chilcotin Coast total views 14,568
Things to Do and Where to Stay in The Bella Coola Valley total views 9,277
Experience Cowboy Culture in The Cariboo Chilcotin Coast total views 6,132
3 Destinations Where You’ll Find BC’s Beast Bear Viewing This Fall total views 5,743
How to Do The Bowron Lake Canoe Circuit total views 3,733
Escape to The Remote Resorts and Lakeside Lodges of The Cariboo Chilcotin Coast total views 3,125
Things to Do in Williams Lake total views 2,963
Five Unforgettable Spring Getaways in The Cariboo Chilcotin Coast total views 2,827
Camping and RV Resorts in the Cariboo Chilcotin Coast total views 2,812
The past year has seen @cariboochilcotincoast achieve a net follower growth of 1620 new followers on Instagram, a 51% growth year over year. While Facebook follower acquisition slowed slightly reaching 1132 new members. The Cariboo Chilcotin Coast’s organic reach remained consistent with the brand’s yearly average, with the exception of June during the CCC influencer activation that lead to a noticeable spike. Engagement followed a similar pattern, reflecting seasonal fluctuations.
What’s Next For Social?
As we spring forward into a new year we’re taking a bolder approach to content. The social media landscape is ever changing and over the past few years has dramatically shifted from still imagery to short-form video. We’re committed to continuing showcasing the region through the high quality imagery that our audience and collaborators are used to. However, we aren’t stopping there. This year will see a heavy focus on our video channels such as YouTube and TikTok where we can showcase the beauty of our region in exciting new ways. With a new in-house content team, creating content will be more accessible than ever. To schedule your next free content shoot with us, email content@landwithoutlimits.com
Expand Your Reach and Connect with Travellers for FREE
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Mark Your Calendar
We’re excited to announce the Tourism Summit and AGM, scheduled to take place October 17-19 2025 in Quesnel BC. Come and join stakeholders from across the region and the BC Tourism Sector! Check it out here!
The New Marketing Team Would Love to Hear from You, Your Feedback is Important
