Land Without Limits - Industry

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Spark Program Winners


A trio of local tourism operators will be provided financial support for innovative enhancements to their tourism offerings as the winners of the “Spark” Mentorship and Grants Program in the Cariboo Chilcotin Coast region.

The Cariboo Chilcotin Coast “Spark” Program 2021/22 winners are:

  • Cheryl Macarthy & Dave Jorgenson – Historic Stays,
  • Alex Bracewell – Bracewell Alpine Wilderness Adventures, and
  • Erin Yeo & Kelly Servinski – Tutti Gravel Inn.

Each of the winners will receive a $3,000 grant, a three-month mentorship, and additional partner support to help them develop their local tourism ideas. Details on the projects will be shared once they are under way.

Since the fall of 2021, tourism operators, small businesses, and non-profit organizations from across the Cariboo Chilcotin Coast were encouraged to share their ideas to enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits. The top five finalists presented their tourism ideas at a virtual pitch session held this March 22. A judging panel of partner representatives and a tourism entrepreneur from outside the CCCTA region selected the three winning applicants.

The Cariboo Chilcotin Coast “Spark” Program is presented by Destination BC in collaboration with the Tourism Innovation Lab, the Cariboo Chilcotin Coast Tourism Association, and Community Futures.

For more information visit

Full media release here!