Land Without Limits - Industry

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New Appointment to Tourism Marketing Committee

Michelle Brown is the new CCC Rep on the DBC Tourism Marketing committee

A bit about Michelle.

For the past 8 years Michelle has worked as a marketing and reservations specialist for Spirit Bear Lodge, an Indigenous-led tourism operation located in the Great Bear Rainforest. This position’s responsibilities have grown over the years to include strategic development planning, marketing content creation, project management and more. 

Prior to taking on her role with Spirit Bear Lodge, Michelle gained experience in Food and Beverage management at Strathcona Park Lodge Outdoor Education Centre and the fast-paced high-volume restaurant, Red Robin. 

Her journey into travel and tourism began when she left home to work in the Alberta mountain community of Banff where she discovered the buzz of a resort town and the excitement of connecting with people from around the world. 

Her passion for travel and adventure steered her to a diploma in tourism management in 2008 at Capilano University and has taken her to places such as New York, Mexico, Bermuda, England, and extensively throughout Canada (Coast to Coast!) Michelle is dedicated to collaborating with other tourism minded professionals to share unique perspectives and promote long term sustainability for tourism in British Columbia.