Destination BC has launched Make the Trip Home: a new domestic marketing campaign designed to inspire BC residents to reconnect with the extraordinary places and experiences that exist right in their own backyard, while supporting local businesses, workers, and communities.
The new campaign encourages multi-day summer vacations within BC while encouraging locals to discover someplace new within the province, somewhere they’ve never been, or perhaps never even considered.
To help BC tourism partners get involved in the campaign to align efforts and help amplify the collective call, Destination BC has created a Campaign Partner Toolkit.
View the “Make the Trip Home” video.
Chilko River – Destination BC, photo by Yuri Choufour
