News

Marking one year anniversary: CCCTA and Spinal Cord Injury BC

June 19th, 2019, Newsletters, Newsletters

It is the one year anniversary of the signing between the CCCTA and Spinal Cord Injury BC.

The MOU is an agreement between the Parties intended to establish a coordinated approach to the development of accessible travel and tourism products and services in the Cariboo Chilcotin Coast Tourism Association region of British Columbia, Canada, and to promote the adoption, development and promotion of accessible tourism industry practices to stakeholders through audits and assessments of relevant regional sites, products and services; universal design and accessibility education and awareness; and resource development processes implemented through our partnership.

This MOU is defining how the respective Parties will cooperate with each other and participate in this coordinated approach.

The objectives for accessible tourism development in the Cariboo Chilcotin Coast Tourism Association area is understood by the parties to generally encompass the positioning of ensuring the region as a four-season destination area offering quality experiences targeted to niche markets as identified by the Cariboo Chilcotin Coast Tourism Association developed in ways to encourage accessibility for all guests to the region.

Read how we’re making tourism in our region more accessible here.

Province invests in Emergency Preparedness for Tourism

June 3rd, 2019, Newsletters, Newsletters

From l-r: Amy Thacker CCCTA, Jayme Kennedy CCRD, MLA Jennifer Rice, Nuxalk Chief Wally Webber

Real-time information sharing during emergencies is one of the tools being developed to keep visitors to the Cariboo-Chilcotin safer this summer.

“The last two summers of unprecedented wildfires were hard on tourism-dependent communities,” said Lisa Beare, Minister of Tourism, Arts and Culture. “We know that one of the biggest challenges the industry faced was getting accurate, up-to-date information to visitors. This year, we’re helping the tourism sector prepare to keep visitors safe during emergencies and making sure tourism in affected areas can rebound quickly.”

The B.C. government is providing a total of $200,000 in one-time grants to support regional destination marketing organizations’ emergency preparedness, including $100,000 to the Cariboo Chilcotin Coast Tourism Association.

“Timely, accurate information is essential in emergencies,” said Jennifer Rice, Parliamentary Secretary for Emergency Preparedness. “The tourism sector can play a critical role in keeping people safe, especially in rural and remote areas. This investment is helping the industry plan ahead so people can get the information they need, when they need it, keeping visitors safe and local economies strong.”

The regional destination marketing organizations will use this funding to create a common set of communications tools, emergency management training for regional teams and co-ordinators, and expand their tourism database to enable real-time information sharing in the event of an emergency. Together, these activities will help mitigate the effects of natural disasters on B.C.’s tourism reputation through better preparedness, co-ordination and communication.

“We’re thankful for the provincial government’s support for our efforts to prepare and respond to disasters, and this investment for the Cariboo Chilcotin Coast region is timely and vital,” said Amy Thacker, CEO, Cariboo Chilcotin Coast Tourism Association. “As one of the regions hardest hit by recent events, our organization has led the development of a tourism emergency framework. This funding will help expand this work to other regions and interface with the broader emergency teams.”

The government announced the grants as part of B.C. Tourism Week, May 26-June 2, 2019, which highlights the industry’s vital importance to B.C.’s economy by creating jobs, strengthening communities and promoting year-round tourism in all four corners of the province.

Learn More:

Learn how tourism operators can prepare for emergencies:
https://www2.gov.bc.ca/gov/content/safety/emergency-preparedness-response-recovery/preparedbc

Learn more about how to personally prepare for an emergency:
http://www.emergencyinfobc.gov.bc.ca/

Read the minister’s statement on B.C. Tourism Week:
https://news.gov.bc.ca/releases/2019TAC0039-001066

CEO Update

May 30th, 2019, Newsletters, Newsletters

From the CEO’s Desk

We’re covering lots of new ground in this months update. From issues like electronic payments to government conferences to our brand new Stories Guide being out now, you’ll want to read on to stay up to speed!


CCCTA modernizing your payments

In our efforts to support sustainability the Cariboo Chilcotin Coast office is moving to paperless electronic funds transfer for all payable accounts. If you do business with and receive payments from our office, please complete and return this form . For any questions on this transition please email finance@landwithoutlimits.com


Summer Student Opportunities

Canada Summer Jobs 2019 includes new expanded eligibility to include all youth aged 15 to 30, which means youth who are not students are now also eligible. This change has been made to complement the Government’s renewal of the Youth Employment Strategy (YES), announced in Budget 2018. The modernized Youth Employment Strategy will embrace a “no wrong door” approach with the aim of ensuring that all young people have access to the supports they need, including enhanced supports for young people facing more serious barriers to joining and staying in the workforce.

To be eligible, participants must:

  • be between 15 and 30 years of age at the start of the employment;
  • be a Canadian citizen, permanent resident, or person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act for the duration of the employment; and,
  • have a valid Social Insurance Number at the start of employment and be legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations.

International students are not eligible participants. International students include anyone who is temporarily in Canada for studies and who is not a Canadian citizen, permanent resident, or person who has been granted refugee status in Canada.

For more detailed info on the summer postings, please follow this link :


Tourism represented at the North Central Local Government Association conference

Clint Fraser, CEO of Northern BC Tourism and Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism Association addressed elected officials at the annual North Central Local Government conference, hosted this year in Williams Lake. Delivering an update on the Business of Tourism, we were pleased to be able to share industry trends with our community partners.


CCCTA gifts historic artifacts

Amy (l) with Christina Ledoux, Susan Bell, Laurie Hopfl and Vera Busse in Lillooet

The Cariboo Chilcotin Coast Tourism Association and the Gold Rush Trail Management Committee are excited to hit the road and present the historic Gold Rush Trail signs to communities, museums and founding partners.

“As an aficionado of the Gold Rush Trail for 50 years, the old Gold Rush Trail signs were a significant marker along the journey and the fact that these sign will be preserved in local museums and heritage sites is a brilliant idea,” shares Brent Rutherford, Gold Rush Trail Management Committee Member. “It is a transition from the old to new”.

The original Gold Rush Trail highway signs were established by the provincial government in mid-1980s to promote the Gold Rush Trail. In 2015, the Gold Rush Trail Management Committee, in collaboration with communities and partners along the corridor, completed a brand refresh and became the first aligned brand with Destination British Columbia’s, Super, Natural British Columbia ® brand.


Regional Indigenous Liaison Position

Cariboo Chilcotin Coast Tourism and Indigenous Tourism BC are seeking a talented individual to join our team to develop and grow Indigenous tourism in the Cariboo Chilcotin Coast Region of British Columbia!

For more detailed info on the posting and position, please follow this link :


Bella Coola welcomes Northern Sea Wolf

We’re very excited to see this moment arrive, as we’ve worked very hard with all levels of government to re-establish this connection.

Join us to welcome the inaugural sailing of the Northern Sea Wolf with arrival into Bella Coola on June 2 from 2-4 pm.

 

 

 

 

 


CCCTA on the road

Please welcome our staff as they travel through the region delivering the new travel guides and map pads to our business operators. If you would like to place a special order email Mareike@landwithoutlimits.com .

Additionally, our team is on the road providing updates to our local governments. We invite you to join us at an upcoming presentation to City Councils and Regional Districts.

May 6th – District of Lillooet 7:00 pm
May 22nd – Village of Clinton 7:00 pm
May 24th – Cariboo Regional District 9:30 am
May 27th – Village of Cache Creek 4:30 pm
May 27th – Village of Ashcroft 6:00 pm
June 4th – City of Quesnel 6:00 pm
June 18th – City of Williams Lake 6:00 pm
June 18th – District of 100 Mile House 7:00 pm
June 25th – District of Logan Lake 7:00 pm
July 11th – Central Coast Regional District 8:30 am
July 24th – Squamish Lillooet Regional District 10:30 am


Tourism Week in BC

We encourage you to help up mark Tourism Week in BC from May 26th to June 2nd.

Please share this image in your marketing, social media and digital marketing to help recognize the importance of tourism in our province.

 

 


2019 Tourism Summit & AGM

As planning progresses on this year’s Tourism event, hosted by Barkerville Historic Town & Park we wanted to share that the team has been able to reduce the cost to attend!

2019 Registration Form

2019 Donation Form

And we encourage you to nominate your business (or your neighbour) for one of the prestigious regional awards.

Innovation in tourism Award

Good Neighbour Award

Digital Excellence Award

Best Tourism Marketing Initiative Award

BC’s Regional Tourism Secretariat Supports Minister’s Strategic Framework

March 1st, 2019, Newsletters, Newsletters

Tsleil-Waututh, Musqueum and Squamish Territory (Vancouver, BC)

Members of the BC Regional Tourism Secretariat were present as the Minister of Tourism, Arts & Culture, Lisa Beare unveiled the new strategic framework for tourism in BC at the annual tourism industry conference in Vancouver.

On behalf of the BC Regional Tourism Secretariat, representing each of the Provinces’ Tourism Regions, we could not be more proud with the bold leadership and direction outlined in this strategic framework for tourism by Minister Beare today,” shared Secretariat Chair, Glenn Mandziuk, CEO of the Thompson Okanagan Tourism Association. “This bold new strategy presents a blueprint for the Province’s future, clearly articulating a responsible and sustainable approach to the advancement of tourism which respects and recognizes people, culture and our environment as the critical path to success.”

Putting people, culture and environment at the heart of tourism are principals strongly supported by our members. The Secretariat looks forward to supporting implementation of this transformative strategy with industry and staff across government ministries.

About British Columbia’s Regional Tourism Secretariat: British Columbia’s Regional Tourism Secretariat is a coalition of industry-led, not-for-profit organizations that provide a trusted voice for businesses, communities and residents. Consisting of the five regional tourism organizations, the goal of Secretariat is to put people and communities at the heart of BC’s tourism industry.

Thompson Okanagan Tourism Association: Glenn Mandziuk, CEO
E: ceo@totabc.com

Kootenay Rockies Tourism Association: Kathy Cooper, CEO
E: kathy@kootenayrockies.com

Cariboo Chilcotin Coast Tourism Association: Amy Thacker, CEO
E: amy@landwithoutlimits.com

Northern BC Tourism Association: Clint Fraser, CEO
E: clint@nbctourism.com

Tourism Association of Vancouver Island: Anthony Everett, CEO
E: anthony@tourismvi.ca

CEO Update – Change is happening at record pace – are you keeping up?

March 23rd, 2018, Newsletters, Newsletters

Active Files on the CEO’s Desk

2018 Symposium: Beyond The Fires
Join us our upcoming 2018 Rural Tourism Symposium April 13-15, 2018 in Williams Lake. The summer of 2017 provided many learning opportunities which we will explore and share with the idea to create some best practices for our region. This also translates to other jurisdictions outside of tourism, and outside our region. The world is watching and wants to learn from our experiences.

The event will kick off Friday April 13th with a reception at the Tourism Discovery Centre, hosted by the City of Williams Lake. The symposium itself will begin Saturday April 14th at 7am with a with a breakfast in the Gibraltar Room located at the Cariboo Memorial Complex. Saturday evening will feature a dinner theatre at the Maranatha Christian school sponsored by the Cariboo Chilcotin Coast Tourism Association and TRU Tourism Management. Sunday April 15th morning also brings breakfast beginning at 7am and through the day more learning opportunities.

Make sure to print, scan and return your registration form to us as soon as possible to reserve your seat. Don’t miss this chance to learn, network and look forward to strengthening our tourism sector and region! Program details regularly added on our industry website located here.

Community Futures Ambassadors Helping Businesses
In response to the 2017 wildfires in the Cariboo Chilcotin and Thompson Nicola regions of the Province, the Wildfire Recovery Support Program (WRSP) has been launched. In a coordinated effort, it is being delivered throughout the region by three Community Futures offices based in, Williams Lake, Quesnel and Ashcroft. Each office will cover it’s local and regional mandated area.

If you need any assistance with completing the Red Cross Phase II application, give our office a call to speak with one of our business ambassadors at 250-392-3626

Application deadline is May 4, 2018.

Please follow the link below to access the full overview:
Wildfire Recovery Support Program Overview

Highway 24 Meeting – April 17
On April 17, 2018 the CCCTA, Destination BC and Tourism Café will return to the Hwy 24 corridor at Wildman’s Family Restaurant for the second destination development community meeting. Topics will include a review of the data and findings for the situation analysis to-date, setting of priority investment areas and moving into the creation of the 10 year strategy for your area. Please go here to register your attendance – lunch provided.

New Regional Marketing Fund begins May 1st
The regional application for funds through the Municipal and Regional District Tax (MRDT) program has been approved.

The addition of a three per cent tax on accommodations will take effect on May 1, 2018 and the CCCTA is working with the Ministry of Finance to ensure accommodation providers (excluding Quesnel and Wells) are aware of how to properly collect and remit the tax. The additional funds will be managed by a local tourism industry marketing committee, and it is expected the MRDT, which is applicable until 2023, will stimulate injection of approximately $1 million in new marketing funds annually to drive more visitation to the region.

The addition of the MRDT will provide a much-needed marketing boost. In anticipation of a successful MRDT application, we applied for cooperative funds under the Destination BC Open Pool competitive program and were awarded $225,000 for the coming fiscal year (April 1) to also fund marketing visitor experiences in the region.

Wildfire Impacts Report Released
Our recently released report on the economic impact of the 2017 wildfires to the region estimated direct revenue losses to tourism-related businesses at $55 million. The board is continuing to lobby government for additional support for our industry; for the full report click here.

Additional economic impact estimates included:
• Estimated Total Economic Impact: $101 million
• Estimated GDP loss: $63 million
• Amount of tourism businesses impacted: 98%
• Total tourism businesses accounted for in the region: 760

Marijuana At Work: Six Things Employers Should Know
The Canadian government has announced its intention to legalize marijuana for non-medical use in the near future, with draft legislation expected to be introduced in the spring of 2017. Meanwhile, medical use of marijuana has been on the rise in Canada for some time.

The rapid and significant changes to the legal status of marijuana raise new questions and challenges for Canadian employers. Visit the go2hr article by Ryan Anderson, an employment lawyer with Mathews Dinsdale & Clark LLP, where he provide a general overview of the most important things employers should know about marijuana in the workplace:

What is the current legal status of marijuana in Canada?
Does legalization of marijuana mean employees can be impaired at work?
Does the duty to accommodate extend to medical marijuana?
How far does the duty to accommodate employees using medical marijuana extend?
What can employers do to meet their obligations?
What is the future of marijuana in the workplace?

CRD Wildfire Consultation Report Released
March 16th, the Cariboo Regional District Board of Directors held a special Board meeting to review a wildfire report following the CRD’s community consultations in the fall. The report combines results from two dozen community meetings, a survey and Facebook event, which engaged over 2,600 residents between October and December 2017.

Download a copy of the report here.

CRD offers business façade improvement grants
Cariboo Chilcotin, B.C. – Funding is available again in the Cariboo Regional District (CRD) for business and property owners to improve their commercial building frontages. The 2018 Business Façade Improvement Program is open to all commercial businesses located within the rural areas of the Regional District.

Eligible businesses can receive a 50 per cent reimbursement to a maximum of $5,000 for exterior renovations and improvements such as façades, signage, murals, architectural features, siding, lighting and awnings. Funding will be committed on a first-come, first-serve basis (subject to project eligibility and availability of funds).

The 2018 Business Façade Improvement Program is made possible through a $20,000 grant from the Northern Development Initiative Trust.

In 2017, the CRD delivered the program in Kersley, Chilanko Forks, Forest Grove, Big Lake Ranch and Sugar Cane (Williams Lake). Program applicants completed five projects representing a total investment of $19,388 in business façade improvements.

Business Façade Improvement Program guidelines and application forms are available online at cariboord.ca under Community Economic Development or at the CRD offices in Quesnel, Williams Lake and 100 Mile House.

The CRD program excludes businesses within municipal boundaries as they can apply with their local municipality. The City of Quesnel, City of Williams Lake, District of 100 Mile House and District of Wells are offering the program in 2018.

For more information about Northern Development Initiative Trust’s funding programs and success stories, visit northerndevelopment.bc.ca.

CRD Grant Writer Program Returns
The Cariboo Regional District (CRD) values the hard-working community groups and volunteers who make exciting things happen in our communities. Often, community groups rely on grant funding to undertake new projects or services that benefit us all.

Grant writing can be an overwhelming and time-consuming task but the benefits are huge! The CRD is here to help. Funded in part by Northern Development Initiative Trust’s Grant Writer Support Program, the CRD Community Grant Writer will work with your community group to provide:
· Grant research
· Grant application development and submission
· Technical support

Our objective is to build grant writing capacity and expertise that leads to a direct increase in funding for projects and programs in the Cariboo Chilcotin.

If applying for a specific grant program, please contact the CRD Grant Writer a minimum of 2 weeks before the grant application deadline, in order to provide enough time for the Grant Writer to assist you with your project.

To contact our grant writer, please e-mail grantwriter@cariboord.ca. To subscribe to our monthly grant newsletter, click HERE and indicate “Grant Updates.”

MRDT Begins May 1st: FAQ’s

March 23rd, 2018, Newsletters, Newsletters

Collectors Meeting

You are invited to attend the first meeting of the Cariboo Chilcotin Coast MRDT collectors in Williams Lake on April 15, 2018 from 1:00 – 5:00 pm – please RSVP to mrdt@landwithoutlimits.com.

This facilitated session will include a review of the 1-year plan and 5-year strategy to realign industries’ priorities in consideration of the 2017 wildfire impacts and market shifts, to review next steps for the collectors and the Marketing Committee, and to determine any outstanding questions.

Please rsvp to mrdt@landwithoutlimits.com for further details.

Implementation Q & A:

Q: When will we get more information?

A: Ministry of Finance will be sending letters to eligible accommodations with the official notification and details on set up and reporting requirements. In the meantime, the PST Bulletin 120 is a great resource.

Q: Will the MRDT be payable on bookings already received for this summer or only on those received after May 1?

A: On page 13 of the PST Bulletin 120 find ‘Area Starts Participating in MRDT Program’ – You must charge MRDT on accommodation if:

payment for the accommodation is due on or after the day the area becomes an MRDT participating area, and

your customer pays for their stay on or after the day the area becomes an MRDT participating area, even if your customer stays before the area becomes an MRDT participating area.

Example: You provide accommodation for your customer from March 27 to April 4. Your area starts participating in the MRDT program April 1. Your customer pays for the entire stay on April 4, when payment is due. You charge MRDT for the entire stay. However, your customer may be eligible for a refund as described under Refunds below.

Q: What can my customers who booked before May 1 but arrive after do?

A: On page 15 of the PST Bulleting 120 find ‘Refund Information’ MRDT Paid in Newly Designated Accommodation Area a purchaser of accommodation may be eligible for a refund of the MRDT paid if, before the area became a designated accommodation area, the purchaser:

received a written confirmation of the reservation,

entered into a written contract for the purchase of the accommodation, or

made a deposit on the purchase.

To qualify for a refund, the purchase of the accommodation must have been for a specified number of days as set out in the confirmation, contract or covered by the deposit. The refund is limited to the MRDT paid on the purchase price of the accommodation for each of the specified number of days of accommodation that are set out in the confirmation, contract or covered by the deposit.”

Q: My OTA won’t amend my tax rate without official government paperwork?

A: The letter arriving from the Ministry of Finance should satisfy all contractual requirements for official government paperwork. In the meantime you can find the Order in Council from government at by clicking here.

Q: Does the MDRT rate have to be shown on the customer bill separately or can we just show just 11% PST?

A: The MRDT tax must be shown on the bill separate from the PST.

Q: Can we pay it just with the PST over internet or do we have to collect the 3% in a different account to pay it somewhere else?

A: According to page 7 of the PST Bulletin 120 an operator must report the PST and MRDT on separate returns; however, they can remit a single payment to cover both returns. For more information on how to pay and report PST & MRDT see the Reporting and Paying tax webpage: which you can visit by clicking here.

Q: What if I have a specific question for my business software?

A: The best place to seek answers to normal business questions not covered by PST Bulletin 120 is to email the CTBTaxQuestions@gov.bc.ca or call 1-877-388-4440. They are the dedicated tax information line and can help with all things tax. If emailing, they will generally get back to you within 24 hours.

Q: I heard that MRDT is now going to fund the Provincial government’s social housing goals, is this true?

A: The new legislation around eligible uses of MRDT funds has not been formally written and adopted yet; however, the Province did make announcement in the February budget that they are expanding the allowable use of funds to include affordable housing. See the 30 point plan for Housing in BC (page 27, point 27) by clicking here.

Q: Where can I send my opinion on the changes to MRDT to include social housing?

A: Any feedback can be sent directly to the Minister of Finance (Honorable Carole James) at FIN.Minister@gov.bc.ca and the Minister of Tourism (Honourable Lisa Beare) TAC.Minister@gov.bc.ca.

 

Marketing Committee

Please watch you inbox for upcoming details on nominating and electing a representative from your area to the new Marketing Committee. Details on process, timing and tools will be provided shortly.

 

Beyond The Fires Symposium

April 13-15 in Williams Lake the CCCTA will be hosting a gathering of wildfire professionals, support services, and thought leaders in discussing ways to move forward as organizations, sectors and industries. Join us as we feature guest speakers, breakout workshops and discussions on sector development with our new found learnings of life after wildfire. Fill out and return our registration form which is available by clicking here. Early bird registration prices will be available until March 30th, so register today!

What media are saying about us, and what they’re looking for from us

March 19th, 2018, Newsletters, Newsletters

With 2017 in the rear view mirror we have the pedal-to-the-metal and sprinting into the 2018 tourism season.

Our region is experiencing strong growth in the awareness that travel writers, publications and various social media platforms show in our region. Clearly this is in part from the increased marketing initiatives implemented by Destination BC and the Ministry of Tourism, Arts and Culture. That said, this growth of awareness is also from extra ordinary efforts from you our stakeholders and our team here at the CCCTA – Kudos to all!

More and more outlets are looking for editorial and visual content for us to share with them. Please send us links to any new material that you have produced so we can share on your behalf. Short video clips are relatively easy to produce and in demand. New pictures and website updates are also key tools for us to leverage for you.

In partnership with Destination Canada and Destination BC we will be representing you all at the Canada Media Marketplace April 6-11. At this event we will be in formal meetings with about 50 top flight US based media outlets.We have access to another 100 or so at the various socials throughout the event.

This is the best opportunity we have to represent you in person for the 2018/19 season. Planning is well underway for who we will be targeting / educating them on what this region and you the stakeholders offer to the their readers and followers
If we don’t know you have new products and materials it is not as efficient for us to pitch your products efficiently.

Here are a few samples of travel media articles from this past winter.

Cariboo Crossroads

Guided Mountain Bike Trips in BC

A Visit To BC

On The Way In Western Canada (German)

All Creatures Great and Grizzly

The Bark.com

Mosaic Canada

On Canada’s 150th Travel Through BC’s Past

“Winter Moments” – Social Media boost

 

This winter has been busy with a some regular visits from social media influencers who are lending their expertise and influence to help spread the word about our region. Sometimes the best messages are brief, and speak more to the experiences you can have in our region and let the images do the talking for us. Chris Wheeler Media is doing exactly that with some snippets of winter moments here in Cariboo Chilcotin Coast region. See the new “Winter Moments” playlist here, and share, share share!

2018 Rural Tourism Symposium

March 14th, 2018, Newsletters, Newsletters

Join us and other professionals in and out of the tourism industry for our upcoming 2018 Rural Tourism Symposium. The summer of 2017 provided many learning opportunities which we will explore and share with the idea to create some best practices for our region. This also translates to other jurisdictions outside of tourism, and outside our region. The world is watching and wants to learn from our experiences.

The event will kick off Friday April 13th with a reception at the Tourism Discovery Centre, and hosted by the City of Williams Lake. The symposium itself will begin Saturday April 14th at 7am with a with a breakfast in the Gibraltar Room located at the Cariboo Memorial Complex. Saturday evening will feature a dinner theatre at the Maranatha Christian school sponsored by the City of Williams Lake and TRU Tourism Management. Sunday morning also brings breakfast beginning at 7am and through the day more learning opportunities.

Make sure to print, scan and return your registration form here to us as soon as possible to reserve your seat. Don’t miss this chance to learn, network and look forward to strengthening our tourism sector and region!

Visit our 2018 Symposium page for the most current information.

Minister’s Tourism Engagement Council Announcement

March 13th, 2018, Newsletters, Newsletters

Call for Applications:
Minister’s Tourism Engagement Council
March 16, 2018

Lisa Beare, Minister of Tourism, Arts and Culture announced the creation of the Minister’s Tourism Engagement Council to advise her on tourism issues and opportunities, and to provide input into the provincial tourism strategy. British Columbians in the tourism sector are invited to apply for a seat on this council. The application process closes on Monday, March 19.

The Minister’s Tourism Engagement Council is being created to connect communities, industry and government on tourism related policies, issues and actions in a more structured and inclusive way. The Council is an advisory group that provides advice on the issues and opportunities facing the tourism industry and informs the development and implementation of the provincial tourism strategy. Members commit to providing a provincial perspective, working collaboratively and participating in a minimum of two meetings annually. Members will be compensated for travel.

The council will be comprised of up to 25 members who collectively provide:
• the broadest possible variety of participants from the tourism sector;
• knowledge of current and emerging issues affecting tourism;
• ability to formulate options or recommendations for addressing issues; and,
• knowledge of the broader tourism community.

The composition of the Council will reflect the geographic scope and broad diversity of British Columbia’s tourism sector. Applicants may be appointed from one or more of the following components of tourism:
• Tourism and related sector businesses;
• Sub-sectors of tourism such as adventure tourism, agri-tourism, ski resorts, etc.
• Cultural, recreation, sport or arts organizations linked to tourism;
• Indigenous tourism;
• Tourism labour organizations;
• Industry associations; and,
• Local or regional destination marketing organizations.

For more details about the Council, see the attached information from the Crown Agencies and Board Resourcing Office. If you have questions about the application process, please email tourismpolicy@gov.bc.ca. Additional information and the application form can be found at the Ministry of Tourism , Arts and Culture webpage at www.gov.bc.ca/tourism.

2017 CCCTA Wildfire Impacts Report

March 8th, 2018, Newsletters, Newsletters

Media Release: Municipal & Regional District Tax Program Approved

 

Funds created from the approved Municipal and Regional District Tax program will support tourism recovery in the Cariboo Chilcotin Coast

March 8, 2018, Williams Lake, BC — The Cariboo Chilcotin Coast Tourism Association’s (CCCTA) application for funds through the Municipal and Regional District Tax (MRDT) program, to support tourism recovery within the Cariboo Chilcotin Coast region, has been approved.

The addition of a three per cent tax on accommodations will take effect on May 1, 2018 and the CCCTA is working with the Ministry of Finance to ensure accommodation providers (excluding Quesnel and Wells) are aware of how to properly collect and remit the tax. The additional funds will be managed by a local tourism industry marketing committee, and it is expected the MRDT, which is applicable until 2023, will stimulate injection of approximately $1 million in new marketing funds annually to drive more visitation to the region.

The addition of the MRDT will provide a much-needed marketing boost, along with other ongoing recovery efforts from last year’s devastating wildfires, being undertaken by the CCCTA, Ministry of Tourism, Arts and Culture, Emergency Management BC, Destination BC and the Province of British Columbia.

A recently released report on the economic impact of the 2017 wildfires to the region estimated direct revenue losses to tourism-related businesses at $55 million.

Additional economic impact estimates included:
• Estimated Total Economic Impact: $101 million
• Estimated GDP loss: $63 million
• Amount of tourism businesses impacted: 98%
• Total tourism businesses accounted for in the region: 760

“These funds along with other generous investments by our tourism industry partners will go a long way to ensuring our key markets are informed that the exceptional visitor experiences provided by our region are available for the 2018 tourism season and beyond,” says CCCTA CEO Amy Thacker.

In anticipation of a successful MRDT application, the Cariboo Chilcotin Coast Tourism Association applied for cooperative funds under the Destination BC Open Pool competitive program and was awarded $225,000 for the coming fiscal year (April 1) to also fund marketing visitor experiences in the region.

One new experience which will be widely promoted is the June 2018 arrival of BC Ferries’ Northern Seawolf which will run on the new Great Bear Rainforest route connecting Port Hardy and Bella Coola. This critical connection creates the ultimate BC journey, travelling to Vancouver Island, through the world-renowned Great Bear Rainforest and Chilcotin Plateau and along the historic Gold Rush Trail.

“While the fires were devastating to our industry, we are resilient and strong in our commitment to continue to showcase our region to the world,” says CCCTA’s board chair, Andre Kuerbis. “We applaud the support of our provincial government and Destination BC in helping us continue to market that the Cariboo Chilcotin Coast is open for the 2018 season with some of the best outdoor and wilderness experiences in the world.”

The approval of the MRDT funding follows last year’s $200,000 investment announced by Minister Lisa Beare, Ministry Tourism, Arts and Culture. These funds were used specifically to encourage local British Columbians to book a vacation in the Cariboo Chilcotin Coast. The ‘It’s your Backyard – come out and Play’ campaign is live now. http://www.landwithoutlimits.com/backyard/

Destination BC also invested an additional $400,000, increasing awareness of the fall and winter opportunities for travel and unique experiences in the Cariboo Chilcotin Coast. This support will continue with the spring Explore BC campaign, airing on Global TV.

About the Cariboo Chilcotin Coast Tourism Association
The Cariboo Chilcotin Coast Tourism Association is an industry-led not-for-profit destination management organization that works collaboratively with stakeholders to develop and promote a responsible tourism industry in the Cariboo, Chilcotin and Central Coast of British Columbia. For more information about the Cariboo Chilcotin Coast tourism region, please visit: www.landwithoutlimits.com

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Media contacts:

Amy Thacker, CEO
Cariboo Chilcotin Coast Tourism Association
amy@landwithoutlimits.com
Cell: 250-302-1463

Andre Kuerbis, Board Chair
Cariboo Chilcotin Coast Tourism Association
info@afk-consulting.com
Cell: 250-217-6438