“You’re Invited” to the “Calling You Back” Campaign Toolkit

The ‘You’re Invited – Calling you Back” campaign is created to help communities, tourism businesses, and operators across the Cariboo Chilcotin Coast share a consistent message that inspires visitors to return—or discover the region for the very first time.

Built around familiar memories, favourite places, and new adventures waiting to be experienced, the campaign encourages spontaneous travel and autumn getaways while showcasing everything that makes our region unforgettable—from outdoor adventures, Gold Rush history to ranch stays, fishing, Indigenous experiences, and wildlife tours.

 

Details & Strategy:

The campaign’s tone is optimistic, welcoming, and inspiring, focusing on memorable experiences, beautiful places, and the invitation to come back.

Whether you’re promoting your business, community, event, or experience, these customizable assets make it easy to align with the regional campaign while adding your own unique story.

Campaign Details

Primary Message
You’re Invited. Come Back. We’re Calling You Back.

These messages create a warm invitation and sense of anticipation.

Target Audience

Returning Visitors – memory triggers & New Visitors – first time, First-time visitors looking to discover somewhere new.

Voice & Tone

Welcoming, Optimistic, Authentic, Inspiring and Experience-focused

Campaign Focus

Highlight the places, communities, experiences, and people that make the Cariboo Chilcotin Coast worth coming back to.

Campaign Goal

Encourage spontaneous travel and inspire visitors to plan late summer and early autumn bookings throughout the Cariboo Chilcotin Coast.

 

Campaign Messaging

A Shared Welcome
Use the advised messaging and creative assets to communicate that your business or destination is ready to welcome visitors and showcase what guests can experience.

Connected to the Provincial Campaign
The campaign will complement Destination BC’s broader “BC is Open” messaging while giving it the Cariboo Chilcotin Coast’s voice.

Make It Your Own
Adapt the campaign messaging for your website, social media, email, and other channels while keeping the core message consistent.

Sample taglines for Returning Visitors:

• It’s time to come back or discover new places for the first time

• Return to the places you remember

• Come back to your favourite place/lake/etc.

Sample taglines for New Visitors:

• You’re invited to come and find unforgettable places here

• You’re invited, [quiet campsites] are found here (replace with adjective + place: peaceful lakes, historic sites, calm weekends, etc.)

• Come and discover your place to unwind

Customize the Message for Your Business
Personalize the campaign by replacing the regional destination with your business, community, or experience. See 3 examples:

Regional Message
You’re Invited to Come Back
Business Example
You’re Invited to Come Back to Fawn Lake Resort

Regional Message
You’re Invited to Come for the First Time
Business Example
You’re Invited to Come for the First Time. Book your family fishing vacation at Fawn Lake Resort

Regional Message
We’re Calling You Back
Business Example
Fawn Lake Resort is Calling You Back

 

Creating Your Content and Sharing

Showcase What’s Happening
Share the campaign graphic, or use your own photos and videos to highlight your business, destination, or experiences available to visitors.

Create Your Own Video
Follow the guidelines below to produce a short video that captures your welcome and showcases what guests can look forward to in the Cariboo Chilcotin Coas

Content could feature a business, community, lake, trail, fishing spot, historic site, guest ranch, or other regional experience.

Show What Visitors Can Discover

• Create a short vertical video or photo for Reels, TikTok, or YouTube Shorts.
• Use the visual concepts below as inspiration, or come up with your own – such as a door opening or another creative transition that reveals what awaits visitors.
• Keep content simple, authentic, and phone-friendly.
• Add the campaign supporting text.
• If video isn’t possible, photos or a series of images work too.

Share your finished content with marketing@landwithoutlimits.com for potential use on regional channels and the campaign landing page.

Sample Campaign Assets: