MRDT

Marketing Roadshow 2026

CCCTMA and Destination BC –

Let’s Talk Marketing & Iconics

We’re coming to a community near you!
Join us to connect, ask questions, share ideas, and discover the resources available to help grow your business. Learn how to leverage marketing opportunities, hear what CCCTMA has delivered, explore Destination BC Iconics, and be part of the conversations shaping what’s next.
Don’t miss your chance to get involved and make the most of what’s ahead. Register now!

Business to Business,

Session Dates & Registration

15 venues to choose from
Start Date: March 18, 2026
End Date: May 6, 2026
Select a location that is convenient for you:

100 Mile House – South Cariboo Rec Center
2-175B Wrangler Way, 100 Mile House BC
Tuesday, March 24, 2026
1:30 pm – 4:00 pm

Alexis Creek – Alexis Creek Community Hall
2620 Stum Lake Road, Alexis Creek, BC
Tuesday, April 21, 2026
1:00 pm – 3:30 pm

Bella Coola – Hagensborg Legion
1855 Hwy 20, Hagensborg, BC
Thursday, April 23, 2026
9:30 am – 12:00 pm

Bridge River Valley – Gold Bridge Community Club
699 Gun Lake Rd S, Gold Bridge, BC
Wednesday, April 29, 2026
1:30 pm – 4:00 pm

Clinton – Clinton Legion
310 Le Bourdais Avenue, Clinton BC
Thursday, April 16, 2026
1:30 pm – 4:00 pm

Hixon – Hixon Community Hall
502 Hixon Subdivision Rd, Hixon BC
Thursday, April 9, 2026
9:30 am – 12:00 pm

Horsefly – Horsefly Community Hall
5772 Horsefly Road, Horsefly, BC
Thursday, March 19, 2026
4:00 pm – 6:30 pm

Likely – Likely Community Hall
6281 Rosette Lake Road, Likely, BC
Thursday, March 19, 2026
10:00 am – 12:30 pm

Lillooet – Lillooet Rec Centre – Mezzanine Room
930 Main Street, Lillooet, BC
Thursday, April 30, 2026
1:30 pm – 4:00 pm

Lone Butte – Lone Butte-Horse Lake Community Hall
5994 Hwy 24, Lone Butte, BC
Wednesday, March 25, 2026
1:30 pm – 4:00 pm

Loon Lake – Loon Lake Community Hall
Loon Lake Road, Thompson-Nicola E, BC
Wednesday, April 15, 2026
1:30 pm – 4:00 pm

Nimpo Lake – Nimpo Lake Community Hall
21094 Chilcotin Hwy 20, Nimpo Lake, BC
Wednesday, April 22, 2026
9:30 am – 12:00 pm

Quesnel – Alex Fraser Park
102 North Star Road, Quesnel, BC
Wednesday, April 8, 2026
2:00 pm – 4:30 pm

Wells – Wells Community Hall – Banquet Room
4269 Saunders Avenue, Wells, BC
Wednesday, April 1, 2026
2:00 pm – 4:30 pm

Williams Lake – TRU-Thompson Rivers University rm #1307
1250 Western Ave, Williams Lake, BC
Wednesday, March 18, 2026
1:30 pm – 4:00 pm

Whether you’re an accommodator, tour provider, business owner, or community partner, this session will help you get involved in the opportunities shaping the future of tourism in the Cariboo Chilcotin Coast.

We look forward to seeing you! Register Here!

Feel free to contact Jenny Bakken at marketing@landwithoutlimits.com or
call 250-392-2226 ext. 201 for any inquires.

MRDT 2025 Survey coming March 2026

Your input and insights are vital to strengthening tourism in the Cariboo Chilcotin Coast. By participating in a 15-minute survey and sharing your feedback on the organization’s administration of the Municipal and Regional District Tax (MRDT) program, you will help inform marketing strategies and guide funding decisions for the year ahead.
Please watch your inbox for the survey email arriving in mid-March.

Your participation enters you into a draw to win one of three: stylish padded black business notebook, an insulated travel mug, and a sleek pen with integrated 2GB USB storage – everything you need to stay organized, energized, and connected wherever your work or adventure takes you.

We look forward to your participation.

 

2025 MRDT Roadshow OVERVIEW OF THE SESSIONS:

Over 60 people attended, including tourism operators, local government representatives, municipal staff, and visitor centre personnel.

Each presentation included an overview of what the Municipal Regional District Tax (MRDT) is, how it is used and leveraged within the region. Highlighted collateral was showcased at each venue, featuring materials that support each sub-region and its communities. These examples illustrated the range of marketing initiatives in FY 2024-2025 including social media, website content, consumer newsletters, public media relations, responsible travel campaigns, and print marketing, and new campaigns for 2025-2026.

Reporting metrics were also shared to demonstrate how data reflects the outcomes of current initiatives and informs the preparation of future programs. Referrals and views that provided lead generating opportunities to operators that have a digital listing on landwithoutlimits.com were significant.

Workforce Match program initiative presented to potential employers with co-op students from Thompson Rivers University.

Discussion focused on the new features of the 2026 Map Pad and Travel Guide and highlighted opportunities for operators to participate in the planned enhancements.

A summary of “What We Do” and “What’s in It for You” was also shared, outlining the value of participation in CCCTMA regional programs. One key highlight was the benefit of having your property featured on landwithoutlimits.com, extending your reach to a broader audience. Further opportunities were also discussed, such as enhancing your digital listing through Special Offers…one of the most visited pages on the website, driving direct consumer interest and traffic to your property.

Please contact Jenny at marketing@landwithoutlimits.com
or call 250-392-2226 ext. 201 to register and a Microsoft Teams meeting link will be provided upon request.
 

Ask questions, share ideas, provide feedback, learn about what we do,
and discover how you can be part of the exciting opportunities
that shape how tourism dollars are invested in the Cariboo Chilcotin Coast region.

Stay informed and connected, be sure you’re signed up for our Marketing and CEO newsletters.

MRDT Strategies 2023-2028

Renewal of MRDT collection occurs every 5 years and requires the majority support of eligible accommodators and communities within a designated collection area. Cariboo Chilcotin Coast will be submitting to renew MRDT collection for the regional program in 2027-2028 (TBA). 

The below buttons provide access to the MRDT Renewal Briefs 2018-2023, Strategies 2023-2028 and the One Year Tactical Plan 2024-2025. These strategies were compiled with dedicated operator consultations and feedback from our marketing committee and communities since the start of the regional program.

 

Operator Surveys

The Municipal and Regional District Tax (MRDT) was introduced in the Cariboo Chilcotin Coast in May 2018 to provide funding for local and tourism marketing, programs and projects. The MRDT is applied to sales of short term accommodation provided in select areas of the Cariboo Chilcotin Coast and jointly administered by the Ministry of Finance; the Ministry of Tourism, Arts, Culture & Sport; and Destination British Columbia (DBC).

The below buttons link to summaries of the 2022, 2023, and 2024 surveys.

MRDT Marketing Committee

The Cariboo Chilcotin Coast MRDT Marketing Committee provides strategic advice on the priorities and direction of marketing in the Cariboo Chilcotin Coast region and is comprised of representatives nominated by the tourism industry MRDT collectors. A member of the Cariboo Chilcotin Coast Tourism Association Board of Directors and the CEO will also sit on this Committee. We are pleased to congratulate the following tourism industry representatives for the successful nomination to represent their communities and tourism industry on the Cariboo Chilcotin Coast MRDT Marketing Committee; if you are a MRDT collector in the region, get to know your Committee Members: