Land Without Limits - Industry
warning

This is a test of the emergency broadcast system. If this were a real emergency...

MRDT

Williams Lake | Jonny Bierman

Cariboo Chilcotin Coast MRDT Program

2025 MRDT ROADSHOW

Let’s Talk Tourism Growth.
We are visiting a community near you!
Gold Rush Trail & Cariboo Central

Williams Lake – TRU-Thompson Rivers University room #1254
1250 Western Ave, Williams Lake, BC V2G 1H7
Tuesday, September 16, 2025
5:30 pm – 7:30 pm

Likely – Likely Community Hall
6281 Rosette Lake Road, Likely, BC V0L 1N0
Wednesday, September 17, 2025
9:30 am – 12:00 pm

Horsefly – Horsefly Community Hall
5772 Horsefly Road, Horsefly, BC V0L1L0
Wednesday, September 17, 2025
4:00 pm – 6:00 pm

Chilcotin & Great Bear Rainforest

Alexis Creek – Alexis Creek Community Hall
2620 Stum Lake Road, Alexis Creek, BC
Tuesday, September 23, 2025
1:00 pm – 3:30 pm

Nimpo Lake – Nimpo Lake Community Hall
first right off BC-20 past Cessna Road (on the left)
Wednesday, September 24, 2025
9:30 am – 12:00 pm

Bella Coola – Hagensborg Legion
1855 BC-20, Hagensborg, BC V0T 1H0
Thursday, September 25, 2025
1:00 pm – 4:00 pm

Gold Rush Trail-North Cariboo

Wells – Wells Community Hall
4243 Sanders Avenue Wells BC VOK 2RO
Monday, September 29, 2025
1:00 pm – 3:30 pm

Hixon – Hixon Community Hall
502 Hixon Subdivision Rd, Hixon BC V0K 1S0
Wednesday, October 1, 2025
12:00 pm – 2:00 pm

Quesnel – Quesnel Alex Fraser Park (Classroom)
102 North Star Rd, Quesnel, BC V2J 5P6
Wednesday, October 1, 2025
5:30 pm – 8:00 pm

Chilcotin & Gold Rush Trail South

Bridge River Valley – Gold Bridge Community Club
699 Gun Lake Rd S, Gold Bridge, BC V0K 1P0
Wednesday, October 8, 2025
3:00 pm – 5:30 pm

Lillooet – Reynolds Restaurant/Hotel
1237 Main St, Lillooet, BC V0K 1V0
Thursday, October 9, 2025
3:30 pm – 5:30 pm

Gold Rush Trail-South & Land of Hidden Waters

100 Mile House – Creekside Seniors Center
501 Cedar Avenue, 100 Mile House BC V0K 2E1
Tuesday, October 28, 2025
10:00 am – 12:30 pm

Interlakes – Interlakes Community Hall
7592 BC-24, Lone Butte, BC V0K 1X2
Tuesday, October 28, 2025
3:00 pm – 5:30 pm

Gold Rush Trail-South

Loon Lake – Loon Lake Community Hall
Loon Lake Road, Thompson-Nicola E, BC V0K 1H1
Wednesday, October 29, 2025
9:30 am – 11:30 am

Clinton – Clinton Legion
210 Lebourdais Avenue, Clinton BC V0K 1K0
Wednesday, October 29, 2025
4:00 pm – 6:30 pm

Coffee, tea and light snacks available

 

MRDT Strategies 2023-2028

Renewal of MRDT collection occurs every 5 years and requires the majority support of eligible accommodators and communities within a designated collection area. Cariboo Chilcotin Coast will be submitting to renew MRDT collection for the regional program by August 1, 2022.

The below buttons provide access to the MRDT Strategies 2023-2028 and the One Year Tactical Plan 2024-2025. These strategies were compiled with dedicated operator consultations and feedback from our marketing committee and communities since the start of the regional program.

Operator Surveys

The Municipal and Regional District Tax (MRDT) was introduced in the Cariboo Chilcotin Coast in May 2018 to provide funding for local and tourism marketing, programs and projects. The MRDT is applied to sales of short term accommodation provided in select areas of the Cariboo Chilcotin Coast and jointly administered by the Ministry of Finance; the Ministry of Tourism, Arts, Culture & Sport; and Destination British Columbia (DBC).

The below buttons link to summaries of the 2022, 2023, and 2024 surveys.

Thank you to all who completed the 2024 survey

Congratulations to the winners who entered the draw for ‘One of five picnic packs with a blanket and YETI Rambler Travel Mugs’
Cheryl at Suntree Guest Cottages in Hagensborg
Tamara from The Williams Lake & District Chamber of Commerce
Zifan (John) at Escott Bay Resort in Anahim Lake
Christoph at Terra Nostra Guest Ranch in Kleena Kleene
Shannon at Diggy’s Diner in Wells

MRDT 2024 Survey Participation

A total of 446 stakeholders were invited to complete the survey, 72 responded, yielding a 16% response rate and a 69% completion rate. 
“Without data, you’re just another person with an opinion.” – W. Edwards Deming

MRDT Marketing Committee

The Cariboo Chilcotin Coast MRDT Marketing Committee provides strategic advice on the priorities and direction of marketing in the Cariboo Chilcotin Coast region and is comprised of representatives nominated by the tourism industry MRDT collectors. A member of the Cariboo Chilcotin Coast Tourism Association Board of Directors and the CEO will also sit on this Committee. We are pleased to congratulate the following tourism industry representatives for the successful nomination to represent their communities and tourism industry on the Cariboo Chilcotin Coast MRDT Marketing Committee; if you are a MRDT collector in the region, get to know your Committee Members:

Financial Statements

Please find final financial statements for the Cariboo Chilcotin Coast Tourism Marketing Association for the fiscal years dated April 1 – March 31 of 2023-2024 and 2024-2025.

 

Stay in touch

Sign up for our monthly CEO and Marketing Industry Newsletters and our quarterly MRDT newsletters.