MRDT

MRDT 2025 Roadshow update 

 

We have successfully completed the 15 Roadshow Sessions across the region from September 16 – October 30 2025: 100 Mile House, Alexis Creek, Bella Coola, Bridge River Valley, Clinton, Hixon, Horsefly, Interlakes, Likely, Lillooet, Loon Lake, Nimpo Lake, Quesnel, Wells and Williams Lake

Thank you to all who attended and contributed to the discussions. Your thoughtful questions, valuable feedback and engagement made each session meaningful and productive. We hope you left with a greater insight and a deeper understanding of the initiatives taking place in the region and the opportunities ahead.

 

OVERVIEW OF THE SESSIONS:

Over 60 people attended, including tourism operators, local government representatives, municipal staff, and visitor centre personnel.

Each presentation included an overview of what the Municipal Regional District Tax (MRDT) is, how it is used and leveraged within the region. Highlighted collateral was showcased at each venue, featuring materials that support each sub-region and its communities. These examples illustrated the range of marketing initiatives in FY 2024-2025 including social media, website content, consumer newsletters, public media relations, responsible travel campaigns, and print marketing, and new campaigns for 2025-2026.

Reporting metrics were also shared to demonstrate how data reflects the outcomes of current initiatives and informs the preparation of future programs. Referrals and views that provided lead generating opportunities to operators that have a digital listing on landwithoutlimits.com were significant.

Workforce Match program initiative presented to potential employers with co-op students from Thompson Rivers University.

Discussion focused on the new features of the 2026 Map Pad and Travel Guide and highlighted opportunities for operators to participate in the planned enhancements.

A summary of “What We Do” and “What’s in It for You” was also shared, outlining the value of participation in CCCTMA regional programs. One key highlight was the benefit of having your property featured on landwithoutlimits.com, extending your reach to a broader audience. Further opportunities were also discussed, such as enhancing your digital listing through Special Offers…one of the most visited pages on the website, driving direct consumer interest and traffic to your property.

 

IMPORTANT NOTIFICATION

For those who were unable to attend an in-person session, a virtual presentation will be available on:
Thursday, December 4, from 1:30 pm to 4:00 pm
Please contact Jenny at marketing@landwithoutlimits.com
or call 250-392-2226 ext. 201 to register and a Microsoft Teams meeting link will be provided upon request.
 

Ask questions, share ideas, provide feedback, learn about what we do,
and discover how you can be part of the exciting opportunities
that shape how tourism dollars are invested in the Cariboo Chilcotin Coast region.

Stay informed and connected, be sure you’re signed up for our Marketing and CEO newsletters.

MRDT Strategies 2023-2028

Renewal of MRDT collection occurs every 5 years and requires the majority support of eligible accommodators and communities within a designated collection area. Cariboo Chilcotin Coast will be submitting to renew MRDT collection for the regional program in 2027-2028 (TBA). 

The below buttons provide access to the MRDT Renewal Briefs 2018-2023, Strategies 2023-2028 and the One Year Tactical Plan 2024-2025. These strategies were compiled with dedicated operator consultations and feedback from our marketing committee and communities since the start of the regional program.

 

Operator Surveys

The Municipal and Regional District Tax (MRDT) was introduced in the Cariboo Chilcotin Coast in May 2018 to provide funding for local and tourism marketing, programs and projects. The MRDT is applied to sales of short term accommodation provided in select areas of the Cariboo Chilcotin Coast and jointly administered by the Ministry of Finance; the Ministry of Tourism, Arts, Culture & Sport; and Destination British Columbia (DBC).

The below buttons link to summaries of the 2022, 2023, and 2024 surveys.

MRDT Marketing Committee

The Cariboo Chilcotin Coast MRDT Marketing Committee provides strategic advice on the priorities and direction of marketing in the Cariboo Chilcotin Coast region and is comprised of representatives nominated by the tourism industry MRDT collectors. A member of the Cariboo Chilcotin Coast Tourism Association Board of Directors and the CEO will also sit on this Committee. We are pleased to congratulate the following tourism industry representatives for the successful nomination to represent their communities and tourism industry on the Cariboo Chilcotin Coast MRDT Marketing Committee; if you are a MRDT collector in the region, get to know your Committee Members: