CCCT Logo Design Contest

Quesnel born Jason Toma tops CCCT logo design competition

Artist’s vision offer up exciting idea for region, earns him new MacBook Pro

Secwépemc Territory (Williams Lake, BC) – Freedom, wide-open skies and plains, mountain ranges forests and pristine waters all come together in Jason Toma’s contest winning logo design for the Cariboo Chilcotin Coast Tourism contest.

Amy Thacker, CEO of CCCT, said the contest, which closed at the end of January, was held to tap into creative ideas to reflect the incredible range of tourism experiences the land without limits has to offer.

“The judges had a tough time picking a winner since the seven entries all offered such exciting ideas for a logo that captured the incredible land without limits and the wide range of opportunities we have for visitors,” said Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism. “Jason’s logo really shows off the freedom of our untamed area, and the incredible possibilities to be discovered across the CCCT.”

The contest was open until Jan. 30, 2025, and the winner was selected by a panel of judges who scored the entries based on creativity, alignment with the CCCT brand, marketability, and technical quality.

Toma’s winning design features seven feathers on each left and right wing of the crow on the logo as a tribute to the 14 Indigenous communities in the area he was raised. The star represents the wonder and possibilities waiting to be discovered in the Cariboo Chilcotin Coast and is located slightly lower than the middle within the crow as a subtle nod to the region’s geographic location within the province.

“Born and raised in Quesnel, BC, and have always been in awe of the natural wonders of the Cariboo Chilcotin Coast region,” said Toma, who now lives in Calgary. “Many of my fondest memories include exploring the back roads and hidden treasures of our region with my Dad as we would go hunting, fishing or simply out for drive together. My Dad was also an artist and part of this logo design is inspired by his work as well.”

At this point, CCCT has no plan to change its logo, but the inspiration from Jason’s work will be used in discussion about the future of CCCT’s logo. More details on the contest can be found online at https://industry.landwithoutlimits.com/services/marketing/logo-contest/

“Jason did an amazing job encapsulating the CCCT with fresh creativity in his logo. We are grateful to each of the designers and artists who shared their vision on how to represent the Cariboo Chilcotin Coast and everything it offers to visitors,” said Shannon Lansdowne, Chair of the CCCT board. “We launched the contest because we wanted to see the ideas inspired by our region – and we were pleased with the results.”

Media Contact(s):

Amy Thacker, CEO, Cariboo Chilcotin Coast Tourism Association | C: 250-302-1463

Shannon Lansdowne, Board Chair, Cariboo Chilcotin Coast Tourism Association | E:Shannon@bcmountainlodge.com

Cariboo Chilcotin Coast Tourism is a Regional Destination Management Organization that works in conjunction with the Ministry of Tourism, Arts, Culture & Sport, Destination British Columbia, Destination Canada, the BC Regional Tourism Secretariat, and industry partners in the Cariboo Chilcotin Coast region to foster the sustainable growth of the tourism. The region is an internationally-recognized Biosphere Certified Destination by the Responsible Tourism Institute. For more information on the Cariboo Chilcotin Coast region visit www.landwithoutlimits.com