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Catalyst Program

Canoeing the Cariboo | Brad Kassleman

CATALYST PROGRAM 

WHAT IS THE FUNDING FOR? 

The Province, through Destination BC, has provided the CCCTA with $200,000. As the lead for tourism development in the region, we appreciate the opportunity to support local tourism planning and tourism destination development projects.We will work in collaboration with affected communities and the Regional Operations Staff in the Ministry of Forest, Lands and Natural Resource Operations and Rural Development to determine what tourism investments will have the greatest impact.The funding will support tourism development planning and destination development projects in rural communities affected by indefinite and permanent mill closures and those communities experiencing economic challenges. The overall purpose of this one-time funding is to elevate tourism opportunities and aid in mid to longer-term economic diversification and recovery in these affected communities through tourism destination development..

HOW WILL FUNDING BE PRIORITIZED?

  • Projects must align with the Destination Development objectives for the applicant area.
  • Projects with the greatest impact for the region.
  • Projects for communities in transition:
    • First priority to those communities with permanent or indefinite mill closures.
    • Second priority to those communities experiencing shift reductions or strike action.
    • Third priority to communities experiencing economic challenges due to resource decline.
  • Projects of regional scope that will encompass and benefit multiple communities experiencing economic challenges.

Given the widespread economic impacts of COVID 19, deep impacts in the tourism sector and relatively small pool of funds available, opportunities to leverage other funding and collaborate regionally on projects will be strongly encouraged.

WHAT TYPE OF PROJECTS CAN THE FUNDING BE DIRECTED TOWARD?

Funding will be allocated to support: 1) Tourism strategic planning 2) Tourism infrastructure 3) Amenity or product development Funding will not be allocated to tourism marketing, promotion, trails or wages. Priority may be given to projects of regional scope as identified in the regional Destination Development Strategy.

HOW WILL PROJECTS BE DETERMINED?

The applicant will receive a notification on whether the application was successful.

SUCCESSFUL APPLICANTS

City of Williams Lake
Lillooet Tribal Council
Xeni Gwet’in
Island Mountain Arts (Wells)
City of Quesnel
Village of Clinton
District of 100 Mile House