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go2HR Labour Market Info Project

Helping the Tourism and Hospitality Industry Return to a New Normal

go2HR is the human resource and health & safety association for BC’s tourism and hospitality industry. Even before COVID-19, the industry faced some significant human resource challenges. We know those challenges will only increase as we emerge from the pandemic. 

With funding from the Governments of BC and Canada, go2HR is responding to these challenges by undertaking an ambitious labour market research project. The project will: 

  • Produce a monthly online tracker, which will provide industry with access to up-to-date labour market information as we emerge from the pandemic.
  • Assess the impact of COVID-19 on our tourism & hospitality operations, existing workforce, and access to the workers we need.Develop labour market projections for the next five years, by region.
  • Recommend actions that industry and major stakeholders can take to ensure an adequate workforce going forward. 

We need your help! We need to hear from a representative sample of employers across all sectors and regions of the province. We ask for 25 minutes to complete this survey. We want to hear about the impact of COVID-19 on your operations, the human resource issues you face, and what can be done to help industry in dealing with these issues going forward.

If you participate in the survey, we will enter you into a draw for prizes valued at $1,500. We will also provide you with a monthly email update on the labour market as we recover from the pandemic and a summary of our findings. The survey is being administered by the Qatalyst Research Group. Any information you provide will be compiled by Qatalyst, held confidential and not shared with us, and reported only in summary form with the responses of other participants. Should you have any questions, please feel free to contact Judy Frankel, Communications Manager at go2HR (at jfrankel@go2hr.ca) or Jacky Zhang, Manager of Research at Qatalyst (jacky.zhang@qatalyst.ca). 

Thank you for participating!