Regional Tourism Board Announces Pilot Project to Develop Tourism Value Model for Forest Service Roads
Secwépemc Territory (Williams Lake, BC)
The Cariboo Chilcotin Coast Tourism Association
(CCCTA) has secured funding for a joint pilot project, in partnership with the
Ministry of Forests, Lands, Natural Resource Operations and Rural Development
(FLNRORD). The pilot will engage the tourism sector and stakeholders across the
Region, resulting in the development of a tourism value model that will better
inform decisions related to tourism destination development, planning and
maintaining forest service roads in the region..
Acting Regional Executive Director Harold Stolar – “FLNRORD
is looking forward to working with the CCCTA in determining the economic value
of FSRs to tourism throughout the Cariboo Natural Resource Region.” Tourism association CEO, Amy
Thacker noted that “The CCCTA and FLNRORD discovered that the perspective of
the tourism sector was not incorporated into the current decision-making
process for forest service roads.” The
ministry will use the new tourism value model to supplement their current engineering
program funding policy in relation to recreational use of the region’s forest
service roads. The geographical area for
this project is the Cariboo Region, incorporating the districts of
Cariboo-Chilcotin (DCC), Quesnel (DQU) and 100 Mile House (DMH) while looking
for input across the CCC tourism region.
The Cariboo Chilcotin Coast Tourism Association and
their consultants for this project, C4 Strategies and Larose Strategy &
Research, will be looking for input from the tourism sector and regional
stakeholders. The engagement plan has
incorporated both initial input and follow-up across the region for the
development of a value model. CCCTA will be providing more information and
encouraging involvement in engagement sessions and surveys in late January.
For more details on this project or about the Cariboo
Chilcotin Tourism Association, please visit https://industry.landwithoutlimits.com.
Chilcotin Coast Tourism Association: CCCTA is a non-profit, stakeholder-based Regional Destination
Management Organization that leads tourism in development and marketing in
conjunction with the Ministry of Tourism, Arts & Culture, Destination
British Columbia, Destination Canada and industry partners in the Cariboo
Chilcotin Coast Region to help foster the growth of the tourism and the visitor
Kuerbis, Chair 250-217-6438
TOTA and CCCTA Sign Memorandum of Understanding
Organizations pledge a collaborative approach to promoting growth of tourism on the Gold Rush Trail
Secwépemc Territory (Williams Lake, BC)
Thompson Okanagan Tourism Association (TOTA) and the Cariboo Chilcotin Coast Tourism Association (CCCTA) signed a Memorandum of Understanding (MOU) at the BC Legislature May 28, 2019 at Tourism Week in Victoria, the shared traditional territory of the Lekwungen Nation, people of the Esquimalt and Songhees. The MOU recommits a coordinated and collaborative approach in promoting growth and development of tourism on the Gold Rush Trail.
“The Gold Rush Trail is a tourism must-see that ties together such a large part of the stunning and diverse landscape of the interior to the nationally-recognized historic site of Barkerville,” says Lisa Beare, Minister of Tourism, Arts and Culture. “The development and promotion of the Gold Rush Trail will highlight a historically-rich piece of British Columbia’s past, support new business growth in the area, while enriching the experience for visitors today.”
The parties agree there is an opportunity to promote awareness and connectivity to tourism stakeholders, policy makers, leaders and organizations to understand the value of the Gold Rush Trail corridor. This relationship will allow the organizations to leverage each other’s programs, expertise and resources to support this key economic corridor and help to cultivate a sustainable visitor economy in all parts of the province.
“There are exceptional experiences and untapped potential along the Gold Rush Trail,” shares Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism Association. “I am thrilled with the memorandum of understanding signing as we recommit to this vital corridor and celebrate a living ‘History Shaped by Nature’ for future generations.”
TOTA and CCCTA developed the MOU to more clearly define their partnership in enhancing and expanding the Gold Rush Trail corridor, supporting communities and individual entrepreneurs as they develop new product and programming, respond to emergencies, grow marketing assets and support Indigenous tourism growth.
“This commitment, between our two organizations, will ensure there are the resources available to grow the tourism industry in this corridor, engaging our Indigenous communities, providing research, advancing responsible tourism and ensuring coordinated Emergency Management leadership,” says Glenn Mandziuk, CEO of TOTA.
The Gold Rush Trail Management Committee, made up of stakeholders from New Westminster to Barkerville will continue to provide advice and guidance to the teams supporting tourism in the corridor.
About Thompson Okanagan Tourism Association: The Thompson Okanagan Tourism Association (TOTA) is a non-profit society governed by an elected Board of Directors who represent business and community tourism interests throughout the region and is supported by and representative of Destination British Columbia (DBC). It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. www.totabc.org
About Cariboo Chilcotin Coast Tourism Association: CCCTA is a non-profit, stakeholder- based Regional Destination Management Organizations that leads tourism in development and marketing in conjunction with the Ministry of Tourism, Arts & Culture, Destination British Columbia, Destination Canada and industry partners to help foster the growth of the tourism and the visitor economy. www.landwithoutlimits.com.
Thompson Okanagan Media Contact: Glenn Mandziuk
Cariboo Chilcotin Coast Media Contact: Amy Thacker