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2019 Tourism Summit & AGM
Clinton, BC | Michael Bednar
The 2019 Cariboo Chilcotin Coast Tourism Association Tourism Summit & AGM was held in beautiful Barkerville Historic Town & Park November 1-3, 2019. Billy Barker’s legendary gold strike on Williams Creek triggered a multi-billion dollar industrial revolution that literally built a province. Today, the extraordinary historic town of Barkerville stands as a living testament to BC’s golden beginnings. Starting with an afternoon activity followed by a reception on Friday night, hosted by Barkerville Historic Town & Park, attendees could connect with other tourism professionals, government dignitaries and enjoyed a fun evening of networking and catching up on the latest developments in the region and its businesses. Saturday and half of Sunday, there were different presentations, breakout sessions and plenty of debate around how to promote our region and your business.
Program At A Glance
One of the best-received features during our past events was our online auction for prizes. Thanks SO much to everyone who donated items, trips, experiences and more.
Min. Lisa Beare Lisa Beare was elected as the MLA for Maple Ridge-Pitt Meadows in May 2017. She is the Minister of Tourism, Arts and Culture, responsible for Sport and Multiculturalism. As the Minister of Tourism, Arts and Culture, she works to promote and strengthen B.C.’s dynamic tourism industry, as well as the vibrant arts, culture and sport community, to ensure that these sectors continue to thrive throughout the province and are valued and respected internationally. Lisa grew up in Maple Ridge and is raising a young family in the community. She previously worked as a flight attendant and a commercial pilot.
MLA Jackie Tegart Jackie Tegart was initially elected as MLA for Fraser-Nicola in 2013, and for a second term in 2017. She currently serves as Opposition Caucus Chair. Prior to being elected as MLA, Jackie served three terms on Ashcroft council. She was a school board member for 17 years, serving as chair for 15 of those years. Passionate about growing the economy in rural communities, she has recently been instrumental in bringing together stakeholders in the Fraser Canyon to discuss how they could work together to build on the many historical, cultural, recreational, and natural attractions along this corridor and develop a thriving tourism industry.
MLA Donna Barnett Donna Barnett was elected MLA for Cariboo Chilcotin in 2009 and re-elected in 2017. Donna currently serves as Official Opposition Critic for Rural Development and also sits on the Select Standing Committees on Health and Agriculture. During her time in provincial politics, Donna has served as a Minister, Parliamentary Secretary and has been a member of various Select Standing Committees. Donna has been a recipient of many awards including the CCCTA Tourism Award in 2016 for being an outstanding voice for the Cariboo Chilcotin, the 2009 Rotary Paul Harris Achievement Award, and many others.
Walt Judas Walt Judas has been involved in the tourism industry for close to 30 years having worked at BC Pavco, Port Metro Vancouver and Tourism Vancouver prior to joining the Tourism Industry Association of British Columbia (TIABC) in May 2015. As CEO, Walt leads multiple advocacy/policy files, sets the strategic course for TIABC, builds relationships with members and industry stakeholders, and communicates the value of B.C.’s visitor economy to various constituents. See Walt’s presentation here.
Marsha Walden Marsha Walden is the President and Chief Executive Officer for Destination British Columbia. A life-long British Columbian, Marsha’s career spans corporate leadership roles in marketing, strategy, transformation, operations, communications and social responsibility. Marsha is an active volunteer. She served as Campaign Cabinet Chair in 2018 for United Way of the Lower Mainland and also sits on the Presidents Group promoting workplace and employment accessibility in BC. Marsha holds a Bachelor of Commerce from the University of British Columbia, loves to travel, and takes full advantage of family life in our extraordinary province.
Mika Ryan As Destination British Columbia’s Manager of Travel Media Relations, Mika Ryan entices journalist from around the world to discover the beauty of her home province. A few of her most memorable career highlights include collaborating with international broadcasters during the Vancouver 2010 Olympic Winter Games and FIFA Women’s World Cup Canada 2015. See Mika’s presentation here
Mike Overend Mike Overend is the Director of Sustainability for the Thompson Okanagan Tourism Association (TOTA) and has worked with the organization for the past 3 years in the are of Destination Development. In his new role, Mike is directly responsible to oversee initiatives specific to the advancement of sustainable tourism practices. These initiatives include the ongoing activities to maintain the Thompson Okanagan Regional Biosphere Destination Certification; the advancement of the Biosphere Adhesion Program aligning stakeholders with the Biosphere Certification, and the continued engagement with industry partners to meet the United Nations World Tourism Organization’s 2030 Agenda to advance the 17 Sustainable Development Goals (SDG’s) at a regional level.
Toni Lepore Toni Lepore is a Chartered Professional Accountant and Certified Financial Planner. Among her many areas of specialization Toni has over 28 years of accounting practice and is experienced in personal, corporate, Canadian and US tax matters. She has years of corporate experience in manufacturing, forestry and logging industries as well as public practice. She loves to help clients save tax and provides estate, executor, and financial planning advice and loves working with people to “heal” their finances. She loves to meet people and has a magnetic personality. Toni believes the environment is important and has created a virtually paperless office. See Toni’s presentation here.
Jimmy Cleovoulou Based in Vancouver, BC Jimmy Cleovoulou works with Western Canada travel partners to drive new demand through digital marketing solutions. Jimmy’s career includes key Canadian media companies: Corus Entertainment, Bell Media, Torstar Media and now Expedia Group Media Solutions. Working at Expedia as a Sr. Account Executive, Jimmy is able to combine his passion for both travel and marketing! See Jimmy’s presentation here.
Sydney Redpath Sydney Redpath graduated with a double major in Finance and Marketing from the University of Northern BC and has forever considered BC to be one of the most beautiful places to work and call home. When she isn’t pursuing her passions for marketing and entrepreneurship. As Marketing Director & Executive Secretary, Sydney provides strategic direction for CCCTMA marketing efforts and administrative support to the new Marketing Committee and CEO to ensure all marketing priorities get the attention they deserve. See Sydney’s presentation here.
Jonny Bierman Jonny Bierman aligned his passions for travel and sustainability through a university education in tourism management followed by a career working with industry leading DMO’s. He then founded his own destination marketing business whereby he works with tourism products and destinations in sustainability, content creation, digital and social media marketing, strategic framework, and consulting accessories. He is thrilled to have the opportunity to continue working with the CCCTA in a part-time social media and content manager role so he can align stakeholder and destination product with his experience to increase visitation and destination awareness. See Jonny’s presentation here.
Genevieve Genevieve’s work is grounded in participatory-based community developed, with expertise in natural resource management, gender analysis, and responsible/sustainable tourism development. She currently works for the Indigenous Tourism Association of Canada as the Development Coordinator, her role involves supporting the delivery of the micro-grant program, the business audit program, and providing overall support for the development department to ensure sustainable development for Indigenous tourism businesses across Canada. Genevieve is also completing her MA in Natural Resources and Environmental Studies at the University of Northern British Columbia.
Thanks VERY much to our event sponsors:
And thank you to these donors who contributed products or services, raising the value of participation in our event: